How to make a 6-figure online passive income from your existing skills, interests and experiences

Tips and ideas for working from home Since many people are working from home for the first time due to the COVID-19 crisis – or at least the first time in awhile – we put together some tips for making the best use of your time away from the office. Tools Expectations We do not require core hours for people to be available, though some companies do. Staff are expected to put in a full eight hours, though there’s flexibility on when those happen. We verbally reiterate that outside of quiet time working on big projects, we do expect people to be generally responsive to chats and email during daytime hours. Management makes key announcements delivered both in our group chat and email; this serves to make sure people see the announcement and reiterate those platforms are necessary for day-to-day operations. We’ve completed an exercise to understand everyone’s preferred communication style, so others are aware of how best to reach people. We ask that staff be mindful of ba

How to Define Your Target Market Launching a marketing campaign without knowing your audience is like shooting into the dark. You have no clear target and no concept of what success actually looks like. This is why your target market is so important to your business. The term is pretty straightforward. Your target market is a description of who your ideal customers are. When you’re identifying your target market, you need to look at all aspects of who fits into that market, including demographics and psychographics.    If you’re a marketer, then your market isn’t just your market. It’s your audience. That means you have an obligation to know what your audience wants and where they’re going for the kind of content that’s most meaningful for them. This remains true for every business in every industry. B2B. B2C. You name it, you need to lay the foundation of your marketing by first understanding your target market. The Benefits of Knowing Your Target Market The advant

How to Navigate Your Digital Marketing Presence During COVID-19 Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic. Whether your company has temporarily halted all business or has decided to implement a telework routine, how you approach your digital marketing presence should be adjusted in response to this current health crisis. Message tones, current campaigns, and the effect that the pandemic has on your industry should all be carefully considered before posting or sharing digital content. Here are a few tips on navigating your digital marketing presence during COVID-19: Be Mindful of Your Tone The beauty of social media during this pandemic is its ability to build camaraderie through digital platforms. A change in routine, different work settings, and social distancing have been tough for many. But there is a level of hopefulness in knowing that we can and will continue to

Don’t make these financial mistakes in your 20s Without the benefit of life experience, this decade can also be one where we make financial mistakes. A particularly exciting decade, the twenties are a period when many of us launch our careers, find a life partner, buy property and get serious about our finances. Without the benefit of life experience, this decade can also be one where we make financial mistakes which can slow down our start. Here are some of the common mistakes we may make in our twenties: Not taking calculated risks With time on your side, this is the decade where you can take calculated risks. Without the responsibility of a life partner, children, property and/or pets, this decade allows you to grab opportunities more audaciously and see where they take you. Whether it’s travel, further studies, a business venture or moving to a new city, you have the time to experiment, try your hand at new things, and pursue business ideas that you feel stron

Key Ways To Boost Your Business With Digital Marketing A business is only as good as their digital footprint. While there was a time when a brick and mortar store or some newspaper ads were enough– the modern world of business demands digital marketing to thrive. Digital marketing is a sensation and a savior. It is a set of tools designed to promote your brand and service through the internet. Costs are lower than traditional advertising and the options for promotion are endless. Whether you’re a small business or a large firm you want to make a profit and an impression. Digital marketing is the best way to help you reach your business goals and connect with a new kind of customer. Digital marketing can provide a real boost to your business in just a few key ways. Let’s explore them down below.  CREATE A SOLID ONLINE PRESENCE The keyword to focus on digital marketing is ‘digital.’ Your first step in utilizing digital marketing is to create a solid online presence. Create a

Do's and don'ts of working from home  For many of you, the social distancing forced by the corona virus emergency means it's the first time you'll be working at home for an extended period. Here are some tips to ease that transition. Start and end your day with a routine:  Getting dressed, eating breakfast or taking a brisk walk before diving in can help you focus. An after-work routine (think coffee or glass of wine, or another walk outside) is a critical signal that the workday is over and homelike begins. Maintain a dedicated work space:  Establish a tangible boundary to maintain the separation between work time and home time, and so that you don't waste energy getting physically set up every day. Use a VPN:  Some employers have their own VPNs for remote use, but if yours doesn't, VPN software is readily available and a good security precaution for both work and personal data. Learn teleconferencing etiquette:  The mute button is your friend,

Key Ways To Boost Your Business With Digital Marketing A business is only as good as their digital footprint. While there was a time when a brick and mortar store or some newspaper ads were enough– the modern world of business demands digital marketing to thrive. Digital marketing is a sensation and a savior. It is a set of tools designed to promote your brand and service through the internet. Costs are lower than traditional advertising and the options for promotion are endless. Whether you’re a small business or a large firm you want to make a profit and an impression. Digital marketing is the best way to help you reach your business goals and connect with a new kind of customer. Digital marketing can provide a real boost to your business in just a few key ways. Let’s explore them down below.  CREATE A SOLID ONLINE PRESENCE The keyword to focus on digital marketing is ‘digital.’ Your first step in utilizing digital marketing is to create a solid online presence. Create a

How Marketing Has Evolved and Why it’s Important A great deal has changed in marketing since the dawn of the internet. 50 years ago people had used paper flyers, posters, eve word of mouth to spread the news about a business opening, or product launch as a form of marketing. Today, businesses have become reliant on the internet: social media, e-invites, and online advertising to help promote their business. Online websites and tools have contributed to the revolutionary changes occurring since the turn of the century in marketing. Technology has transformed the way we communicate and access, share and disseminate information.     What about marketing, then? Has the way advertisers work at that time changed, too? Today, the information available on any product is almost endless. With unlimited online data, customer reviews, and countless vendors to purchase from, purchasing power is more in the hands of the customer than ever before. In the past, firms had the ability to con

7 TIPS FOR WORKING FROM HOME The transition between working from an office space to working from home can be challenging and requires the proper mindset. With the COVID-19 outbreak forcing employees to work from home, this is new territory for many. As a work-from-home social media manager, I've experienced plenty of trial and error in finding a setup that works with my schedule. Here are my seven tips for making the work-from-home life work: 1. Separate work from home with a designated workspace . Find a space in your home or apartment set apart from distractions, and create a workable space for getting work done. This could be a desk, home office, or another separate space in your home, which could be the dining room table. Doing so will allow you to separate personal and professional spaces in your home to be more productive and focused. How I do this: I have a desk and desktop computer I work from on tasks that require special software, but to change it up, I ta

8 Healthy Habits for Working From Home etend like you are actually going into the office . Set your alarm, make coffee, take a shower and change out of your pjs to help you get into the “I’m going to work” mindset. Set boundaries  such as defined hours and breaks throughout the day. Just as you would leave the office, you need to know when to stop working and take a breather for a good work-life balance. Don’t forget to  give your eyes a break  too! It’s not healthy for your eyes to be glued to a screen all day. Several times throughout the day, take a few minutes to look at something else to make sure you’re not straining your eyes. Working from home with your new “co-workers” could take some getting used too.  Stock up on time consuming projects  like, puzzles, crafts or activity books help to keep the kiddos busy. Take advantage of video chatting to continue learning opportunities such as piano lessons. Mix up your hours (if your job allows) – try to squeeze in work when your