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Showing posts from March, 2021

working from home

  Guide to protecting the business when staff are working from home WITH MANY COMPANIES PLANNING TO INTRODUCE SOFTWARE TO MONITOR STAFF PRODUCTIVITY REMOTELY*, HR EXPERTS HAVE HIGHLIGHTED TOP STEPS TO PROTECT BUSINESS OWNERS WHEN STAFF ARE WORKING FROM HOME. According to a recent YouGov survey on remote-working compliance commissioned by Skills Cast*, one in five firms has introduced or is planning to implement software that can track employees’ work remotely to monitor their productivity. These actions could put business owners in breach of the General Data Protection Regulations (GDPR) and pose a risk to businesses if employees feel their privacy has been invaded as part of the monitoring process. The Employment Practices Code** states that an employer is liable to pay compensation for damage suffered by an individual as a result of a breach of data protection law, arising from the actions of the line manager, if it is clear that the line manager has been acting outside of thei

working from home

  How to make working from home work for you Is it me, or, as the pandemic slowly whimpers away, are you, too, hearing those who have been cooped up working from home chanting: There's no place like the office, there's no place like the office? Although the perks of working from home are real — zero commute, less money spent on gas, less time figuring out what to wear, easy refrigerator access — so is the struggle. The dogs time their bark fests for when you're on a Zoom call. Your partner eats the leftovers for lunch that you had your heart set on. And, face it, the gossip in the home office is subpar. Over the years, I've had it both ways. When I had to go to an office, I wished I could work from home. When I had to work from home, I longed for a real workplace. Part of the appeal of a business office is that it is designed for one purpose — to help you do your job. It's not designed to help you relax, cook, entertain, sleep, bathe or raise children. Profess

Buying and Selling Stuff Online

  Interested In Buying and Selling Stuff Online? Here’s How You Can Start Out Buying and selling stuff online can be a great way to make money. It’s a comeback of the flea market world, made more convenient through the web. And if you’re into buying and reselling, you can find numerous items to flip on eBay. There is a lot of stuff out there to be sold both online and offline. Selling stuff online can be even more fun and addicting but you have to understand that there are a lot of gains and losses especially when your business is just starting. Let’s take you through the journey and how you can set yourself up for success. 1 First Identify Or Create Products That Solve A Problem If you want to make money selling online, you’ll need to select or create products that solve a problem. Solving problems is the best way to make money. Find products that solve a problem and you will never run out of customers.  For example, if you are creating or improving an existing product (or service) in

Digital marketing trends

  Is Digital marketing trends disrupting in 2021 Covid-19 has certainly fast tracked digital transformation. With many offices still empty as people work from home, logging onto digital platforms like Zoom to connect with colleagues or shop online or via apps for their groceries and avoid gyms by training virtually using their devices or smart TVs, means marketers must rethink how to reach their audiences. Facebook  App tracking  Social media channels and many other media platforms rely on the hardware and operating system from our handset devices be it IOS or Android. If the roles change in these environments, user behavior changes too. iOS 14 brings with it app tracking settings that will affect Facebook tracking and thus monetization. While a minority of South Africans are on an Apple device compared to Android operating systems this should be a sign of things to come. It’s going to be essential that you consider how this is going to affect your campaign. Since 2004, we’ve seen our

MARKETING SUCCESS

  What are the 4 WAYS BIG DATA CAN HELP YOUR MARKETING SUCCESS What is Big Data?  Big data is a term that refers to a large, complex volume of data that’s impossible for traditional data-processing methods to manage and interpret efficiently. Big Data in Marketing  One important facet of businesses where big data is highly utilized is marketing. 1. You can Improve Your Marketing Strategies Using Big Data  As mentioned earlier, big data takes marketers into a different vantage point so they can make better marketing decisions and strategies. With that said, there are four areas in your marketing strategy in which big data can elevate. These include:  Designing Better Marketing Campaigns  Improve Pricing Decisions   Show Personalized Content   Improve Customer Service  In this article, you’ll discover how you can apply big data and analytics in these four areas to enhance your marketing strategy and catapult your business’s success.  2. You can Design Better Marketing Campaigns   Big dat

Work from Home

  How to Work from Home and Still Be Productive 1 Keep Regular Hours Even though you are working from home it doesn't mean you can drop in and out of work whenever you want. 2.Schedule Your Breaks Just as if you were in a traditional work environment, it is important to take scheduled breaks. Set an alarm so that you are not constantly clock-watching and make sure to take advantage of the full-break. However, it is also important not to go over that break time as this can cut into your productive work hours. Plus, scheduled breaks give you something to look forward to breaking up the day. 3.Reduce the Number of Bills You Receive Going to the mailbox and receiving nothing but bills can be stressful and a bit depressing. One good tactic is to have as many bills as possible paid automatically so never have to juggle sending in multiple payments. Another good tactic is to combine bills, such as monthly student loan payments, into one single payment 4.Get Some Fresh Air Just as with a r

Marketing Strategy For 2021

  How To Plan Your Business Marketing Strategy For 2021 1. Focus on digital. With a pandemic still raging out of control, it's no surprise that digital marketing should be a major focus for any business marketing strategy in 2021. Some of the digital marketing trends that are gaining traction and should be considered important factors for your 2021 marketing plan include voice search optimization, native advertising and transparency. 2. Dive into search. Fueled by advances in technology, and especially advances in artificial intelligence, search is fluid and constantly evolving. To stay relevant, it's important to stay informed about what's happening in the world of search. Currently, some of the most-watched trends in search include voice search, mobile search and visual search. These emerging trends may require changes in your SEO strategies and should be watched closely this year to determine how your business can best capitalize on these developments. 3. Be social. With

working from home

  How to maintain health while working from home: Here are the tips Working from home can be beneficial in many ways, but it can also present several physical, mental, and social challenges. Health tips for those working from home include wellness fundamentals, such as eating a nutritious diet and getting regular exercise. However, it is also important to address the psychological and social challenges of remote working, such as loneliness and blurred lines between a person’s job and home life. So, what are the challenges of working from home. feelings of isolation trouble staying motivated. having to manage disruptions. finding a work-life balance avoiding working too hard. Difficulty maintaining healthy eating habits. difficulty getting the recommended level of physical activity. During the COVID-19 pandemic, most of those who are able to do their job remotely are working from home. Some people may have viewed working from home

Marketing

  How the Internet of Things Impacts Marketing: 5 Things You Should Know 1. Enhanced Customer Experience helps your customers to understand better your products, services, and operations. A demo for customers may not satisfy you, and thus, you are likely to use IoT to promote customer engagement.  2. Creating Customized Experiences Through Data  it positively impacts the customer experience and gives them a significant advantage 3. Lightning Speed Transactions As customers are extremely busy these days, they want a quick, smooth, and flawless checkout experience. I 4. Product Integration offers businesses more opportunities for growth and higher customer value through the smooth platform and product integration.  5. Shake Up Pricing can change your strategies at the pricing and product development level. Click here to get instant access.