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Showing posts from July, 2020

working at home with kids

Lessons in productivity from working at home with kids Subscribe * indicates required Email Address * First Name Email Format html text Forget perfect.  Perfection is the enemy of getting stuff done and has placed unrealistic expectations on all of us in the past, but particularly on already time-poor working parents.  The lockdown period and continued social distancing restrictions have provided opportunities to see other ways of getting things done, to accept limitations and mistakes, and to acknowledge that content is more important than appearances.  Meet virtually.  Many of the virtual meetings that occurred during lockdown would have otherwise taken place in person – requiring travel and other time-based costs in order to make them happen. Some face to face contact will always be important, particularly for checking in on your own team, and some people crave having those...

digital marketing

Is digital marketing important?  7 reasons why it matters Subscribe * indicates required Email Address * First Name Email Format html text Cost-effective When compared to other methods of marketing, digital marketing is quite pocket-friendly. Small businesses usually run on little budgets, and keeping up with traditional marketing can be a tough task. Levels the playing field Traditional marketing used to restrict the idea of competing with large corporations, but that’s not the case with digital marketing. Just like other big brands, small businesses can also derive a good amount of traffic, both locally and internationally, when they choose to go for digital marketing. Traditional marketing forms such as print or television advertising are very expensive, and only big brands can afford it. However, digital marketing will help you to reach your target audience through different pl...