How to make a 6-figure online passive income from your existing skills, interests and experiences

  Digital Marketing for Your Small Business . . . Make it a New Year’s Resolution Marketing as a Cycle The funnel is a good visual representation of how your audience narrows at each level of engagement, but it is not the best way to visualize your contact with your pool of customers. Consumers do not follow a linear path, and it is important to understand how people interact with your brand in terms of awareness, searches, and conversions. The focus of most digital marketing campaigns is to increase brand awareness and name recognition so that when your company comes up in a search, people are already familiar with what you do when they are looking for the services you offer. Paid advertising is often the first touchpoint when it comes to driving traffic to a website where prospective customers can sign up for a newsletter, and potentially convert into clients down the line. Conversational Marketing This is not precisely word-of-mouth marketing, rather, it is focused on the conver...

  Bring social reputation together as part of big-picture marketing In marketing, it’s really easy to fixate on one piece of your strategy. Maybe it’s the piece you find the most fun, or the one that has always performed well, or the one that needs the most help in the moment. There is no problem with occasionally focusing on one area that needs a little push, but thinking of your marketing as separate pieces over the long term can sabotage a cohesive strategy. In dealership terms, think of how your sales floor, service drive, F&I office, and business offices are often treated like their own separate worlds. However, they affect one another’s day-to-day operations constantly, and they should all work towards the same goal: the success of the  whole  dealership. For marketers, working toward that goal means diversity in the methods, services, and solutions we prescribe to help dealers maximize their success. And we need to help the dealer see the connections. It’s unde...

  16 Things People Love or  Hate About Working from Home. 1. A New Professional Landscape 2. Love: Spending More Time With Family 3. Hate: The Lack of Human Interaction 4.  Love: Working From Anywhere 5.  Hate: The Lack of Separation Between Work and Home 7. Love: Skipping the Commute 8. Hate: Communication Difficulties 9.  Love: Saving Money 10.  Hate: Unhealthy Habits 11. Love: The Flexibility 12.  Hate: Establishing a Routine 13. Love: The Ability to Focus 14. Hate: Domestic Distractions 15.  Love: It’s Great for Night Owls 16.  Hate: Tech Issues Click here to get instant access.

  15 Ways To Help Boost Your Website Ranking In The Next Year 1. Mobile-friendly is key.  It is very important that in these modern times you have a mobile-friendly website. Expanding your site to mobile will help you reach a wider audience 2. Understand Google Analytics.  One of the best steps to improve SEO is to understand Google Analytics. A better understanding of the framework will help you not only learn your website but make intelligent decisions 3. Image SEO can help.  Image SEO is something to pay attention to as it can help with reaching a higher rank. You can take advantage of this type of SEO by adding alt tags to your images to build on the overall SEO value of your website. 4. Focus on low-performing pages.  On your website, make sure there is interesting content for visitors. One way to make sure the content is working for you is to pick low-performing pages to update with new content for a refresh.  5. Content is the king.  To make sur...

  Keywords and Your Digital Marketing Strategy: What Do You Need to Know? One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you.     How Do Keywords Relate To Digital Marketing? When a potential consumer goes to a search engine like Google to look for something, they type in words or phrases to guide their search. These are keywords: the key terms website users enter to find what they are looking for.     Sounds easy enough. Users type in their keywords and your business comes up, right? Well, not exactly. Search engines use complicated algorithms to try to help their users find helpful and relevant results. These algorithms use a wide variety of factors such as website credibility, how often the site publishes and keywords used on the website i...

LinkedIn for Business Marketing: How to Start it the Right Way How Many Ways Can I Market Myself on the Internet Paid Traffic (Advertisement) PPC Advertising Social Media Advertising Advertising on social media is not so different. All social media platforms have various parameters based on which you can target your audience. Depending on the nature of your business, you can choose to advertise on Facebook, Instagram, or LinkedIn    LinkedIn Advertising If you look carefully, you’ll see the word “promoted” under the advertiser’s name, implying that the content was sponsored by the advertiser. These posts look like normal posts and will pop up between posts made by your connections on your timeline. Just like you develop your buyer’s persona and target accordingly for other forms of advertising, there are parameters on LinkedIn based on which the advertiser’s target a particular archetype of people by creating relevant campaigns. Benefits of LinkedIn Advertising Every social me...

  How to use LinkedIn for your Business : How you can  Start it the Right Way How Many Ways Can I Market Myself on the Internet Paid Traffic (Advertisement) PPC Advertising Social Media Advertising Advertising on social media is not so different. All social media platforms have various parameters based on which you can target your audience. Depending on the nature of your business, you can choose to advertise on Facebook, Instagram, or LinkedIn    LinkedIn Advertising If you look carefully, you’ll see the word “promoted” under the advertiser’s name, implying that the content was sponsored by the advertiser. These posts look like normal posts and will pop up between posts made by your connections on your timeline. Just like you develop your buyer’s persona and target accordingly for other forms of advertising, there are parameters on LinkedIn based on which the advertiser’s target a particular archetype of people by creating relevant campaigns. Benefits of LinkedIn A...

  How working from home is changing us Microsoft 365 Team Think back to March 2020. In a matter of days, millions of employees went from sitting in traffic getting to work, to sitting at home figuring out how and where to work. In the months that followed, businesses learned one very important lesson: remote work is different work. It involves more flexibility, a good wi-fi connection, and occasional kid interrupting your conference call with demands for more snacks.   With careers and lives having been upended by the pandemic, it’s imperative to understand the physical and emotional effects remote employees face every day while empowering them with the tools and technologies that make a difference.    Recognize the new reality  Work-from-home employees are facing levels of stress and change they never imagined. Many are concerned about job stability, some are juggling child and elder care res...