How to make a 6-figure online passive income from your existing skills, interests and experiences

  It’s Time for Marketers to Embrace Digital Dexterity They say there are decades where nothing happens, and weeks where decades happen. Just a few years into the 2020s, it seems that centuries of change have taken place. As the pandemic has transformed everyday life for billions around the world, consumers have adopted new ways of communicating, buying, and just plain living that are, to some degree, here to stay. This digital acceleration and shift in consumer behavior has reshaped the digital landscape. When we headed into this decade, Google and Facebook were the great duopoly, dominating digital advertising through search and social media. Then, the pandemic hit. TikTok seemingly exploded out of nowhere, at least for the non-Gen Z among us. E-commerce went into overdrive, making Amazon, already a giant, a feature of our everyday lives.  As they attract a swelling wave of users to their platforms, these tech titans have built up sophisticated advertising systems that make ...

  The UK economy can thrive by supporting women £250bn would be added to the UK economy if women started and scaled up businesses at the same rate as men In the past two years, with the economy disrupted by a pandemic and lockdowns, many people have had to find new ways to make ends meet. One less-told side of that story is that Companies House data shows 140,000 businesses were started by women in 2021, compared to 56,000 in 2019. The NatWest SME (small and medium-sized enterprise) Taskforce devoted its most recent event to discussing how women entrepreneurs can be better supported and financed to build on this. NatWest’s A Springboard to Recovery report highlighted that increasing female entrepreneurship and the productivity of women-led businesses is one of the biggest opportunities for growing UK gross value added (GVA). More than doubling the number of women-led businesses and increasing their productivity by about 40 per cent would drive around £50bn in GVA, adding around 50,...

  Top tips for staying secure while working from home How businesses can ensure safety in the hybrid world One globally recognized benefit of the shift to this model is that many of us can now enjoy a much healthier work/life balance.  The unexpected need for enterprises to transform their business models into remote or hybrid working meant that most businesses were unprepared for change The pandemic also saw a rise in cybercriminals utilizing social engineering cybersecurity attacks, which created a significant problem for businesses. Sadly, these sorts of methods are likely to continue to develop in the year ahead as cybercriminals grow smarter and expand their techniques.  Enterprises are no longer working from one centrally managed office in today’s hybrid world but are running their business directly out of people’s homes. This means it’s more important than ever for business leaders to be aware of the importance of good cybersecurity, which will be key to protecting...

  Do you need planning permission to work from home For most professionals, working from home does not risk falling foul of planning regulations, but it’s not quite so straightforward if the business involves visiting customers or generates environmental emissions (e.g. noise, odors) which could have an effect on neighboring amenity. In these circumstances, do you need planning permission to work from home? Planning Act regulation of working from home The general rule is that planning permission is required for any act of ‘development’ which includes both building, engineering and mining operations and material changes of use of buildings or land. Certain matters are excluded from this broad definition. Section 55(2)(d) of the Town and Country Planning Act 1990 states that  “the use of any buildings or other land within the curtilage of a dwelling house for any purpose incidental to the enjoyment of the dwelling house as such”  does not constitute development. In any give...

  With Companies Returning to the Office, Many Employees Continue Working From Home The COVID rate has been falling. Numerous firms have refurbished their offices, and, in many cases, set new deadlines for people to come  back. As of last week, only 43.1 percent of employees are working at their pre-pandemic offices, according to office key-swipe data compiled by Kastle Systems across 10 major metropolitan areas. That’s the highest level since the pandemic began more than two years ago, but barely above the 40.5 percent level of a month ago. “Leadership and professional development, sees it, as the longer people work outside the office full-time, the more difficult it will be to get them to embrace returning full-time, “It isn’t, wait another six months and it’ll normalize.” Texas has seen the highest rate of employees returning—which isn’t to say that offices there could be described as packed. As of last week, the Austin area was at 63 percent of its usual occupancy, up...

  18 essential tips for working at home Whether you've only been working from home for the past couple of years or are a longtime remote worker, pretty much everyone could stand to make some improvements to their work-from-home set-up. Flip through the slideshow for 18 essential ways to make your work-from-home life a little bit easier, from finding the right equipment and investing in a good chair to tips on how to establish work hours and stick to them Set working hours and stick to them When you're working at home, sticking to the typical 9 to 5 routine can be a challenge. If you're able to set your own hours, that's even more difficult. Establish your working hours and stick to them, or you'll end up working far longer hours than you should When you're off, be off. Turn off notifications for email and chat apps on your phone, and make sure that folks on your team know who they can contact in an emergency outside of your established working hours Consider put...

  What Is An Example Of B2b Marketing Oil and gas producers are taking notice of an industrial pump manufacturer’s efforts to market and sell their products. A commercial development company is attempting to market and form a contract for a law firm’s office What Is A B2B Company Example? The iPhone is manufactured primarily by Samsung, for instance, among Apple’s largest suppliers. Business relationships with companies such as Intel, Panasonic and Micron Technology are also part of Apple’s B2B offerings. As a driving force for the automobile industry as well, business-to-business transactions are a huge part of it. What Is A B2B Product Example? In B2B companies, products are the focus of the business. A security hardware company sells to corporations and institutions would illustrate this. As an example of a B2B provider of enterprise-grade security hardware, Kisi provides such products to companies across industries. What Are Examples Of B2B Sales? Purchasing supply or component...

  What advice firms should watch out for when staff work from home Working from home is here to stay for advice firms, but employers must be aware of the significant risks this can potentially pose for both employees and the business The way many businesses are run has changed permanently, as employers that had no choice before have now realized exactly what can be achieved through working home or hybrid working. However, there are some caveats when working at home rather than the office. Inevitably, the gains that are made by working from home – such as the ability to take care of children or saving time and money through not commuting – are offset by potential issues around health, employers having different perceptions of the efficiency of home working to their employees and cyber security. Health One of the benefits associated with work is health. In a guide for local authorities, ‘There is strong evidence that work is good for health and unemployment is bad for it’. But when p...

  Why You Need to Know the Different Types of Internet Marketing There is just so much about the basics of internet marketing and this article can certainly not address all the basics. Be that as it may, we have realized that knowledge of some things is non-negotiable and this is why they have to be prioritized. One of them is to know the options available when you want/have to consider internet marketing. The major reason you need to know this is because some platforms are better suited for achieving certain marketing goals than others. So, fully understating the types will help you use the right internet marketing approaches when the need arises. Types of Internet Marketing In line with what has been explained above, some of the types you can engage include: Social Media This is a large part of what makes up the internet in today’s world. Several platforms fall under the social media category and many of them can be used for marketing purposes. This is basically what social media...

  Has Working From Home Broken Our Connections? When the pandemic hit, our lives were changed forever When the pandemic hit, our lives were changed forever. First, we stopped going to work because our workplaces closed in response to stay-at-home orders. Not meeting in person meant no chitchat, no birthdays celebrated, no meals shared and no in-person comradery. Although our teams had more time for work, productivity did not always increase. I joined the remote workforce when my organization's building was sold, but I knew what that was like from my years of authoring novels in my home office: the closet. Your days are your own. You work but you're also contending with home life, like taking care of your kids and family members. Why People Don't Want to Return to the Office Why would people want to work in offices with time restrictions, daily commutes and supervisors who can see what they're doing? That's a rhetorical question. Why would anyone want to return to th...