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Showing posts from July, 2022

Why Email Marketing Is Still Relevant

  Why Email Marketing Is Still Relevant In 2022 Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing. Email lets you personalize your message in ways that social media can't match. And email automation offers deep insights into your customers, which can be a convenient way to keep them engaged with your brand. What Is Email Marketing? Email marketing is a type of direct marketing. It can be a fantastic approach to communicating with clients and potential clients about pertinent offers, news, updates and other information. You can send follow-up emails to customers who have made purchases from your store or website. You can also target potential customers who haven't made a purchase yet but could be interested in doing so in the future. How Does Email Marketing Work? Email marketing includes sending your subscribers valuable content that will keep them interested in your brand. This can be done throu...

work from home

  Employers are giving workers the work from home days they want Employers that have increased the number of remote days they offer have done so out of concern for worker productivity and retention, an economist says. But some employees feel there are too many remote days, and younger workers are keener to go to the office to build up their social and professional networks. More than two years after the start of the covid-19 pandemic, US workers are closer than ever to getting the remote-work arrangements they want. The difference is largely gone not because employees are wanting fewer remote days, but because employers are offering more of them, with the average number of days per week employees are invited to work from home rising from 1.58 days per week in January 2021 to 2.37 days per week in June 2022. What does the future hold for remote work? The increased embrace—or tolerance—of remote work also comes as a potential recession looms. Will remote work trends withstand a downt...

Basics of online marketing

  Basics of online marketing Online marketing is the process of web-based channels to inform potential customers about a company’s brand, products, or services. Email, social media, display advertising, search engine optimization (SEO), Google AdWords, and other strategies are there to use for online marketing. Reaching potential clients through the internet platforms they use for reading, browsing, shopping, and socializing is the goal of marketing Here are some basics to know for online marketing Use the website to communicate with others. The primary online channel via which the general public and your company can communicate is often your company’s website.   Because of this, it will typically serve as the foundation for all internet marketing efforts. Even though the significance of company websites has partly decreased because of social networks’ growing prominence, they can still be seen as the brand’s identity and calling card. Even after putting in a lot of effor...

Digital Marketing Mistakes

  6 Common Digital Marketing Mistakes … and How to Get it Right for Your Business Digital marketing is both an art and a science. You need to be creative and equally analytical to come up with new ideas that will help you stand out from the crowd. If done right, online marketing will give your business countless opportunities to increase brand awareness and generate leads that convert into sales. Unfortunately, many companies do not know what marketing strategies to implement or how to do it, thus hurting their businesses in the long run.  But worry not, as here are six of the most common digital marketing mistakes and how to get it right for your business instead.  Hiring the Wrong Digital Marketing Agency Choosing a digital marketing agency is a vital decision. After all, they will be responsible for pushing your brand online. Business owners often choose an agency based on price or a personal connection without caring if it fits their purpose. Such decisions might hurt...

Pros and cons of working from home

  Pros and cons of working from home Some of the negative aspects of work from home during the pandemic identified in the report include: Blurring of boundaries (working longer hours and on weekends), invasion of privacy (using webcam and private phone for work), and work impinging on caregiver responsibilities Both managers and non-managers reported exhaustion associated with increased working hours and long periods of work without taking leave Negative physical health outcomes such as increased musculoskeletal pain and weight gain A decrease in productivity, due to negative mental well-being effects of work from home A feeling of isolation and disconnect from work, particularly for those living alone in lockdown who could not socialize Negative financial impact for employees resulting from increased utility bills and purchase of additional equipment Positives included: Improved work-life interaction, particularly for employees that were not in mandatory lockdown situations—includ...

Top Ways to Make Money Online

  Top Ways to Make Money Online There’s no denying that many people are making money even during the pandemic’s lockdown. After all, it’s a good way to stay safe and yet have a stable income. Especially when the businesses got shut down, and people lost their jobs, a large part of the global population turned towards making money online.    If you look for different ways to make money online, the internet will unleash tons of results. This will be a little overwhelming for you. Below, we have mentioned a few ways for you to make money online: Sell Your Photos Stock photography has become a global rage. Such websites are flooded with photos for sale. They cover almost every subject that you can think of.    So how does it work? Photographers will upload their images to a huge number of databases. They will allow the magazine editors and different websites to see them.  Become a Copywriter You can easily earn a good living at home if you have exceptional writ...

5 Tips for Making Money on Facebook

  5 Tips for Making Money on Facebook Marketplace Make the most of relevant keywords for your listing. Take Clear, Authentic Photos A picture is worth a thousand words, especially if it’s of an item a seller would like interested shoppers to purchase. When photographing your items for sale,  recommends taking several, clear photos in good lighting with plain backgrounds. Avoid using filters and utilize natural light whenever possible, such as photographing items outside or near a bright window. “Be sure to capture the item at various angles, so interested buyers can see what they’re getting,” . If you are planning to sell a piece of furniture with drawers on Facebook Marketplace, for example, include photos with the drawers open. Write a Detailed, Honest Description What is the backstory of this item? Share information about its current condition, dimensions, weight, color and material.   sellers want to consider any questions potential buyers may have about the item...

How can you save money?

  Five money saving tips: From holiday hacks to getting creative in the kitchen and shopping at a new discount supermarket Each week we round-up five tips for saving or making money Cost of living crunch is biting hard - there are ways to potentially navigate it This week it features how to keep your food bill low and still eat well   Also how forgetting holiday essentials can soon prove expensive  And a new online discount supermarket which rivals Lidl and Aldi  Almost everything seems more expensive than a year ago, which means Britons are increasingly looking for simple tips and tricks to help cut costs. Each Friday, one of our expert team of personal finance journalists rounds up five tips we think are worth noting that can go a little way to helping you save money, or make money in the midst of sky-high inflation and rocketing bills. This week, it features how to save money when you're off on your holidays, to getting creative in the kitchen and trying a ne...

5 Genius Ways to Make $5,000 Fast

  5. Genius Ways to Make $5,000 Fast Sure, skipping that latte will save you a few bucks. But there are faster ways to make some cash Inflation does more than eat away at your current budget. It also affects your financial future in a big way: The more things cost now, the less you have for goals like a down payment on a home of your own or a healthy retirement fund. Traditional money-saving activities are fine, over the long haul. But tactics like shopping the sales, washing your own car and bringing coffee to work just don’t add up very fast. For example, suppose you save $3 a day carrying that thermos of java. In six months you’ll have saved … $390. That’s nice, but not game-changing. If you’re tired of hustling or scrimping for a relatively small amount of cash, try some of the following tactics. Future you will be glad you did. 1. Grow your bank account 66 times faster Inflation hits cash savings  hard . Here’s a depressing example: The current inflation rate is estimated...

Work-From-Home Jobs

  26 Work-From-Home Jobs That Pay $100,000 These lucrative gigs let you work in your slippers.  Working from home is the dream of millions who commute to their job every day. Fortunately, lucrative opportunities abound — especially for those with a lot of education and experience. Project/product manager jobs Product manager: $54,000 to $121,000 Project manager, operations: $47,000 to $107,000 Senior project manager, IT: $84,000 to $145,000 Sales and business development jobs Business development manager: $44,000 to $121,000 Channel sales manager: $50,000 to $124,000 Senior account manager: $49,000 to $110,000 Senior sales executive: $44,000 to $131,000 Software developer jobs Front-end developer: $46,000 to $107,000 Java developer: $50,000 to $103,000 Mobile developer: $49,000 to $112,000 Marketing jobs Marketing communications director: $47,000 to $136,000 Marketing director: $46,000 to $149,000 Senior product marketing manager: $86,000 to $156,000 Vice president of marketin...

6 Reasons Why Small Businesses Need To Focus On Online Marketing

  6 Reasons Why Small Businesses Need To Focus On Online Marketing Small businesses are the backbone of the economy. They create jobs, support local communities, and drive innovation. However, in order to thrive in today’s economy, as a small business owner, you know that it’s essential to focus on marketing. But what kind of marketing should you do? Many small businesses overlook online marketing, but it’s one of the most effective ways to reach your target audience. The internet has made it easier than ever for small businesses to reach a global audience. Gone are the days when businesses had to rely on brick-and-mortar locations and traditional marketing methods to attract customers. Now, with online marketing, businesses of all sizes can reach consumers anywhere in the world. As a small business owner, you can take advantage of this by investing in online marketing strategies like website design, SEO, social media marketing, and email marketing. By doing so, you’ll be able to r...

Ways to improve your online marketing

  Ways to improve your online marketing skills GUEST OPINION: As an ever-increasing number of customers depend on the Web to purchase products, online marketing has become more significant in the business arena. Thus, business owners are left with no choice but to spend more assets on online marketing to interact with clients, drive substantial customer traffic, and stay on top of the curve. However, with the stiff competition in any industry, it’s essential to keep up with the pace and stand out. You’d want to upgrade your online skills while procuring new skills to guarantee the success of your business. The more your business is digitally skilled, the better. The good news is that, today, more information about the most effective marketing methods is at everyone’s fingertips, and anyone can also get online coaching through the likes meanwhile, here are four other effective ways you can harness your online marketing skills: 1. Keep Up With SEO SEO is one of the critical players i...