Why Email Marketing Is Still Relevant In 2022 Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing. Email lets you personalize your message in ways that social media can't match. And email automation offers deep insights into your customers, which can be a convenient way to keep them engaged with your brand. What Is Email Marketing? Email marketing is a type of direct marketing. It can be a fantastic approach to communicating with clients and potential clients about pertinent offers, news, updates and other information. You can send follow-up emails to customers who have made purchases from your store or website. You can also target potential customers who haven't made a purchase yet but could be interested in doing so in the future. How Does Email Marketing Work? Email marketing includes sending your subscribers valuable content that will keep them interested in your brand. This can be done throu...
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