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Online Marketplace

The COVID-19 Crisis Will Accelerate the Evolution of the Online Marketplace – Will You Adapt or Become a Fossil? The COVID-19 Pandemic is accelerating the evolution of the online marketplace – an evolution 30 years in the making – and those who fail to adapt could lose everything     This latest test is going to be grueling for all businesses – online and off – but the true entrepreneurs among them, those who figure out how to evolve along with the marketplace, can survive, adapt and ultimately be a better version of their past selves. As an online marketer in the digital trenches for the last thirty years. I’ve been involved in starting and pushing adaptation of some of today’s most commonly used data technology concepts, including opt-in email, E-appending, digital data/media marketing (SEO, pay-per-click, and social networking), affiliate marketing and mobile app development. The Internet Age has seen some of the most significant advances in technology and, thanks ...

Five Ways to Make Working from Home a Success

Five Ways to Make Working from Home a Success Staying Focused Takes Organization and Structure We’re living in weird, wild times right now as COVID-19 takes hold of our nation. As a mom of two and entrepreneur with a home office, I’m here to tell you things are seriously weird! We don’t have our normal routines in any way, shape, or form, and as someone who thrives on structure and predictability, this throws me off balance, as I know it does for so many of you, as well. With routines being rocked and rolled, it’s unnerving to us who work best with our predictable world intact. What’s particularly tough about this situation is that people have been forced to work from home without any time to plan: how to set up an office, stay organized, and minimize distractions. But despite this, we all know the show must go on. So as the Independent’s productivity coach, I wanted to share five things that will, I hope, be of help as you navigate through our current reality. 1. Wear what’s ap...

Social Media Marketing

Subscribe * indicates required Email Address * First Name Email Format html text Social Media Marketing (and Why You Should Care) Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it. Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both online and offline, to promote their services or products. Social media marketing, on the other hand, is one of the channels of digital media marketing. It involves marketing on social media platforms such as Facebook, Instagram, Twitter, etc What is Digital Media Marketing? According to the dictionary, marketing is the action of promoting business’ products or services to make them more noticeable to the people and drive sales. The addition of t...

How to Write

How to Write Acknowledgement Email Replies (With Samples) Even though email is an offshoot of letter writing that came with the digital age, many people have not been able to master letter writing let alone emailing. This isn’t a problem anyway because the difference between an email and a letter is just like the difference between the automatic gear of a car and the manual gear. You need not learn how to drive a car using manual gear system before driving a car with automatic gear system. However, understanding the manual gear system enables you easily grasp the workings of the automatic gear.     Tips and Samples for Writing Acknowledgement Email Replies We are usually faced with the need to acknowledge various kinds of emails in business. Often times, professionals and businesspersons find it necessary to also add further information to the acknowledgement emails they send. As such,  acknowledgement emails now serve a very tangential role in business and profe...

3 Marketing trend you need to follow.

Introduction Let’s start off by clarifying that there’s no fixed formula to achieving marketing success. In this industry, nothing is set in stone, and what works one day might not work another. Trends come and go so quickly, but it’s not a bad thing. In fact, it’s what makes marketing so challenging and exciting for us. Instead, what you can do is to use these trends as a starting point to help you plan your campaign and tweak accordingly. For the best results, you should choose the trend that best plays up to your product and tailor it accordingly. Ready? Let’s dive right into the top three marketing trends that have stood the test of time. Trend #1: Going digital This may seem like a no-brainer, but you’d be surprised at how many companies have not yet introduced digital transformation programs to tap on the benefits of digital marketing. This especially applies to companies who have been around since before the Internet Age, where traditional media marketing through outlet...

Traffic generation

Since you're stuck at home I thought to write something  for you .  There is no opt in required and there's nothing for sale.. Like I said each week I will be releasing a new video on a different subject. So subscribe to my channel and  look out for new videos..... This week I am going to talk about Traffic generation Number ne mistake people make when try to generate traffic to their product. They don’t split test their advertisement before they scale up their Add. You have to track your advertisement’s performance and scape the underperforming adds. Split test and optimise the winning add to make money. Split teste 1.   Create two squeeze page with different phots or videos and different headline and sent traffic to both of them and see which one get more conversion. That is the winner. Create another squish page with different headline and video and send traffic to this one and the last winning one and see which one perform well and pick the ...

#Working from Home

How to Make Working from Home, Work for You For most of us, what’s happening in the workplace is unprecedented. Many of us, who are happy to still be employed, have been thrust into working from home with little to no preparation. As the situation evolves quickly, it’s important to think outside the box to be able to continue servicing our clients. In the legal industry it is time for a paradigm shift. Many firms have struggled with allowing people to work from home for a myriad of reasons. At this point, we have no choice. To help you get off on the right foot, the following are some best practices as we move forward into this new working environment. Create your Spot:  If you never thought about rooms in your apartment or house that could function as an office, it’s time to take inventory of areas that are quiet, have great internet access and several outlets. If sharing the home with a spouse or a roommate(s), think about how to divide the space to accommodate everyone. On...