How to make a 6-figure online passive income from your existing skills, interests and experiences

Lessons in productivity from working at home with kids Subscribe * indicates required Email Address * First Name Email Format html text Forget perfect.  Perfection is the enemy of getting stuff done and has placed unrealistic expectations on all of us in the past, but particularly on already time-poor working parents.  The lockdown period and continued social distancing restrictions have provided opportunities to see other ways of getting things done, to accept limitations and mistakes, and to acknowledge that content is more important than appearances.  Meet virtually.  Many of the virtual meetings that occurred during lockdown would have otherwise taken place in person – requiring travel and other time-based costs in order to make them happen. Some face to face contact will always be important, particularly for checking in on your own team, and some people crave having those...

Is digital marketing important?  7 reasons why it matters Subscribe * indicates required Email Address * First Name Email Format html text Cost-effective When compared to other methods of marketing, digital marketing is quite pocket-friendly. Small businesses usually run on little budgets, and keeping up with traditional marketing can be a tough task. Levels the playing field Traditional marketing used to restrict the idea of competing with large corporations, but that’s not the case with digital marketing. Just like other big brands, small businesses can also derive a good amount of traffic, both locally and internationally, when they choose to go for digital marketing. Traditional marketing forms such as print or television advertising are very expensive, and only big brands can afford it. However, digital marketing will help you to reach your target audience through different pl...

8 tips for office security during the COVID-19 pandemic and beyond The following eight tips to creating robust office security will hopefully help you compile your list of must-dos during COVID-19 lockdown. However, the measures are also a general guide to the use of building security systems during any period where an office may be empty. Remote monitoring — it’s not just about theft If you can’t physically be at your office, you can watch over it from afar. Modern IoT monitoring services allow you to utilize sensors to check various aspects of your building security. When a premise is left empty, it is not just burglars that are a threat. Arson or accidental fires can happen. Make sure that you remove any combustible material from the office before you close. A building security system that employs sensors to monitor various aspects of an office environment can also help prevent accidental or malicious fires. CCTV — building security system with eyes  Internet-connec...

Top 4 ways to prepare your office for when lockdown ends Using business security systems and office security is one thing, but once lockdown ends and the slow opening of business happens, we need to make sure our security strategy persists. This strategy now has to include the presence of coronavirus. Four areas to think about on return to work are:  Social distancing As much as possible, set out your office or floor to allow workers to use social distancing measures. This can be complicated by the modern open-plan office environment, but the whole idea of hot-desking feels wrong in the current climate. One possible way to deal with this is to use a shared home working/office working rota or stagger hours; this helps to space out numbers of employees in the actual workplace at any one time. Deep cleaning Use a deep-cleaning service to clean any areas that are at a high risk of infection. Make sure the service is set up to deal with coronavirus and that cleaners are...

How to Succeed in Your Office Job When There Is No Office The coronavirus has many of us trying to be productive at home. Here are some tips for all of us, including our bosses. Shift your mind-set.  More than ever you will be measured on output, not how many hours you sat at your desk. “It’s a different way to approach work” and translates to more freedom to design your day, Take the initiative.  Don’t expect your higher-ups to have it all figured out. Almost every aspect of work is being reconsidered, so jump in with suggestions, big or small. Even figuring out new Zoom or Teams features and giving a quick lesson can be useful. Speak up quickly if something isn’t working . “Raise a flag if something looks off,” Re-create “in person.”  If you do your best collaborating in the same room with a work partner, use technology and block a few hours to “share a room, Find office allies.  Brainstorm, review work together before submitting it or just c...

Subscribe * indicates required Email Address * First Name Email Format html text Top 5 Digital Marketing Solutions to Attract, Retain Customers In recent years, most businesses are using digital marketing as their primary mode of marketing. It is a dynamic field and one of the fastest-growing industries. At present, if a business wants to grow faster, then it is crucial to adopt the latest trends and techniques of digital marketing. This helps the business to survive and stay ahead of its competitors.  Most importantly, attracting target audiences and converting them to loyal customers is the key factor for the growth of a business. A business needs to work hard to build loyal customers. If you want to drive more customers and grow your business then read this post.  Digital Marketing Solutions for Business Know Your Unique Selling Point Before you plan for building loyal customers think abou...

Subscribe * indicates required Email Address * First Name Email Format html text Working From Home During a Pandemic—The Expense Conundrum The World Health Organization declared the COVID-19 outbreak a pandemic on March 11, 2020, and many employers responded by requiring or encouraging their employees to work from home.  Even as Canada commences "reopening", it is anticipated that many employers will have a large number of employees transition to permanent work from home arrangements. As part of a broader strategy on working from home, we recommend that employers consider the issue of home office expense reimbursement and the ability of employees to deduct unreimbursed expenses The Importance of Communication Employers will need to consider what, if any, home office expenses the employer will reimburse, and what impact mandatory or recommended work from home arrangements may have...