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Why Advertisers support Adsense

  Why Advertisers support Adsense Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic. This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well? One reason for this is scalability. Those who originally choose to adverti...

Broad, Phrase, Exact, Negative - Four Google AdWords terms you must know for advertising success

  Learn how to advertis success fully using Broad, Phrase, Exact, Negative - Four Google AdWords terms  A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work through the process, and he asked me: "Why do you put quotation marks and square brackets around some keywords?" I was a bit surprised to realize  that I couldn't actually answer him - not in any definite way, at least. So, I set to work finding out what the matching options mean, and how they affect results. First up is the default, Broad Match. This is where a keyword phrase is written as is, for example: google adwords This method means that your Ad will potentially be shown to anyone searching for 'google' and 'adwords', in any order and possibly with other terms. So, anyone searching for 'adwords google help' could see your Ad. Next is Phrase Match. This is where a keyword phrase is enclosed by quotation marks, for ex...

4 Free tips for your digital marketing

  4 tips for your digital marketing. 1. Strive for Interactive Digital Content. 2. Speaking of SEO, it Continues to Be Important. 3. Know Your Target Customer. 4. Mobile Optimizations are a Must. When Done Well, Digital Marketing Can Be Highly Effective Click here to download your free course.

3 BIGGEST Adwords Newbie Mistakes

3 BIGGEST Adwords Newbie Mistakes Google Adwords Tips The 3 BIGGEST mistake Adwords newbies make A Whirlwind Guide Without doubt the biggest mistake a newbie to Adwords makes is compiling a long list of less than targeted keywords and whacking (technical term) them into a single ad-group. Using broad match only The unholiest of the trinity – not tracking results. #1 The Single Ad group Although at first it may seem tempting – collecting all your keywords and lumping them into a single ad-group for ‘ease of administration’ is not a good idea for a multitude of reasons. First off, let’s say you have managed to find 1000 keywords for your campaign and you pop them all into a single ad-group. Yes, you get a single point of administration (or more accurately a single point of failure) but look at what you miss: The ability to group tightly cohesive keywords (which are the mindset of your prospects) and construct targeted adverts which are more likely to gain a click t...

Where Adsense Should Appear

  Where Adsense Should Appear When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable. The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening opportunities for rivals to promote their service or product to your potential customer base. Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise. Although this would make sense, there are still those online retailers who allow rivals to penetrate their au...

Time Management

  11 Secrets to Better Time Management For Entrepreneurs Click here to get instant  access. Why is it that the Bill Gate's of this world are rich and famous? What secret do they know that the rest of us don't? If you study their lives closely, you'll discover the rich and famous have certain habits that attribute to their success. Successful people are very careful about how they spend their time. No matter how you slice it, we all have 24 hours in a day, so the key lies in learning to use our time wisely. Below are some ways you can dramatically increase your productivity through more effective use of your time. 1. MONITOR HOW YOU CURRENTLY USE YOUR TIME: If it seems like your day slips by all too quickly, try creating a log of your daily activities. Once you see where you are spending your time, you can identify and focus on the activities that provide the gr...

Search Engine Optimization Tips

  Helpful Search Engine Optimization Tips For Everyone Helpful Search Engine Optimization Tips For Everyone Website owners have started to realize the benefit of having their sites become high ranking and therefore, more visible in search engine results by the use of keywords. This helps them to gain and maintain popularity, which benefits the website immensely. This article can explain how this works, and why and what it means to be a website owner. The most important key to search engine optimization is giving people something they actually want to read. Good content must provide the answer the searcher seeks, whether it's a how-to or just a good laugh. Continue to create fresh content and update your site daily and you'll find your traffic grows in no time. SEO is not a one-time thing, so you always need to work maintenance on your blog or website. Check constantly for broken links, images that won't load, and videos that have been removed from the host source and other ...