How to Do Email Marketing Here is Expert Advice Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience. Unlike social media, your message is delivered to your audience by you “personally” through your own channel via email marketing. There’s no fickle algorithm standing in your way, and you don’t have to worry about the website crashing. Another reason to invest your time in email marketing? As a photographer, email marketing can and should be part of your overall marketing efforts. Coupled with your website, social media, direct mail, and other promotional tactics, it can be a strong lead generator and a great way to stay in touch with past clients. This article will go over some of the basics to get you started and the best practices you can use to create a more effective email marketing strategy Choose an Email Service ...
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