Small businesses are revamping marketing plans for 2024 with digital dominating, but traditional marketing continues to thrive. Since the advent of the Internet, small business marketing teams have had to constantly update their efforts. Just 20 years ago, social media was in its infancy, traditional print advertisements were still marketing priorities, and no one knew what an "influencer" was. The marketing landscape has been significantly disrupted since then by digital. Social media advertising and content creation dominate the marketing strategies of businesses of all sizes, and many traditional advertising methods have diminished. As business leaders and marketers think about their game plan for 2024, many of those trends are poised to grow as digital remains more dominant than ever. However, specific channels of traditional marketing continue to perform above expectations. While the economic outlook remains uncertain next year, investments into...
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