What is online advertising? Online advertising (also referred to as Internet advertising, web advertising, or digital advertising) is an online marketing strategy that involves purchasing digital ad space and using it to promote your business. You can place online ads in emails, mobile applications, websites, social media platforms, and search engine results pages You can design your online advertising using digital ad spacing campaigns around your specific goals, advertising budget, and timelines. Here’s an overview of the benefits—and a few tips from me to help you integrate online ads into your digital marketing strategy: Increased brand awareness Running online ads is a quick way to raise brand awareness and boost website traffic volumes. While organic strategies like content marketing and social media marketing can take time to pay off, online advertising immediately puts...
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