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marketing plans for 2024

  Small businesses are revamping marketing plans for 2024 with digital dominating, but traditional marketing continues to thrive. Since the advent of the Internet, small business marketing teams have had to constantly update their efforts. Just 20 years ago, social media was in its infancy, traditional print advertisements were still marketing priorities, and no one knew what an "influencer" was. The marketing landscape has been significantly disrupted since then by digital. Social media advertising and content creation dominate the marketing strategies of businesses of all sizes, and many traditional advertising methods have diminished. As business leaders and marketers think about their game plan for 2024, many of those trends are poised to grow as digital remains more dominant than ever. However, specific channels of traditional marketing continue to perform above expectations. While the economic outlook remains uncertain next year, investments into marketing channels, new

Do you know how you can earn money on the internet.

  The online money-making landscape is diverse and ever-evolving. To navigate it effectively, it’s crucial to understand the different avenues available.  1. Freelancing: Your Gateway to Earnings Freelancing is a popular choice for individuals with specific skills, such as writing, graphic design, or programming. Platforms like Upwork and Fiverr connect freelancers with clients seeking their expertise. With dedication and high-quality work, freelancers can build a steady income stream. 2. Affiliate Marketing : Turning Traffic into Cash Affiliate marketing involves promoting products or services through unique affiliate links. When someone makes a purchase using your link, you earn a commission. Successful affiliate marketers leverage content and social media to drive traffic and conversions. 3. E-commerce and Drop shipping : Building an Online Store If you dream of running your online store, e-commerce and drop shipping may be the answer. Platforms like Shopify and ebay  make it easy t

How to Unlocking your financial freedom today

  There are  5 passive income strategies for you to unlock your financial freedom. As a startup founder, juggling various responsibilities is part of the job. However, relying solely on your business for income might limit your long-term financial security. Exploring passive income strategies can provide a financial cushion during lean times, allowing you to reinvest in your business without compromising personal financial stability. The tech industry, known for innovation, offers numerous opportunities for generating passive income. Here are five tech-oriented passive income ideas that startup founders can explore: 1 . You can Develop and Sell Digital Products: In the digital age, digital products have become a popular source of passive income. These products, such as ebooks, courses, software, and music, allow creators to showcase their expertise. it may be  creating digital products can be time-consuming, the potential revenue is substantial, making it a lucrative opportunity for en

Real Estate Market

  Although I consider real estate income to be passive, there can be some upfront work before the time you put in is no longer proportional to the scaling income you earn. Much of that upfront work is detailed research—sometimes called due diligence—on a particular market or property.  As you consider a particular market with your team of professionals and investment community, here are some fundamental things to look for.  Rent-to-mortgage ratio. This ratio compares the cost of a property’s monthly mortgage against its expected rental income. Ideally, the rent should be paying off the entire mortgage and providing additional profits in the form of passive income. The higher this ratio trends toward profits, the more favorable the market is.   In some circles, this ratio is called the price-to-rent ratio, and it calculates annual prices rather than monthly prices. Either way, both indicate a specific market’s potential return on investment.  High occupancy Another determining factor is

Is working from home is bad for our health

  You may have Less social contact, more sedentary lifestyles and poor work-life balance are some of the reasons why working from home is not always healthy,  Working from home all the time was once the best thing for protecting people’s health, but many argue that this is no longer the case. During the pandemic, the good parts of a regular work routine like socializing, exercise, healthy eating – and even just getting out of the house – were put on the back burner. But now that there is no need for self-isolation, why aren’t more workers insisting on returning to the office? Some years on from the pandemic,  a lot of people may be holding on to what they see as their right to work from home even if their stubbornness might be harming them. He reckons there are a lot of people not suited to working from home all the time and that the practice should come with “a health warning”. Some people  believes that working from home all the time is not always the best solution for workers’ wellb

Remote Work can Hurt Productivity some time.

  The lack of socialization and structure can be harmful. Remote work can reduce productivity, depending on the individual’s personality and role. I personally thrive in a connected office environment. I like having my collaborators close and available. My HR partner is the opposite. She benefits from having the flexibility of working ­wherever and whenever suits her needs.  Of course, remote work isn’t feasible for many roles. For example, truck drivers and mechanics can’t do their work from home. While remote work has become increasingly popular among employees, some business leaders are pushing for employees to return to the office. Here are several reasons why remote work isn’t always the best option 1.You can be Less collaboration with others. We’ve heard about the large corporations that have pushed to bring workers back to the office, believing they’re missing opportunities for collaboration, which in turn can spark innovation. I can think of many instances where a chance encoun

7 Recession-Proof Passive Income Streams

  7 Recession-Proof Passive Income Streams You Can Rely On Are you looking for a way to diversify your income and protect yourself from economic downturns? An excellent solution is creating passive income streams.  Passive Income Is the Key To Building Wealth: Here’s a Way To Get It There are 100 of  Passive Income Ideas To Help You Make Money After a Layoff That’s why it’s worth exploring a few practical ways to generate passive income and provide stable returns in challenging markets. Real Estate Investments When it comes to real estate, it can be as passive or as hands-on as you’d like it to be. But the nice thing about real estate is that there’s limited correlation to financial markets. That means that even if the economy and stock market hit a rough patch, real estate investments typically avoid most market volatility. “Real estate has long been considered a solid investment, and for good reason,”  “Even during a recession, people need a place to live, and businesses still need s