What really makes money.
But there’s something I found interesting about the Vote Leave campaign’s rallying cry of “taking back control”.
It’s a compelling idea, isn’t it?
Having control over who decides on the rules and regulations of your life?
No wonder it took such a hold on the public imagination, and why so many people repeat it, over and over, like a mantra.
(As a copywriter, I can admire the skill of Dominic Cummings who dreamed up this psychologically powerful headline.)
I appreciate that many people believe that the ruling powers, whether they’re in London or Brussels or the local town hall… (or for that matter their employer… parents… spouse!) don’t always have their best interests at heart.
So I understand why they rail against the establishment.
Why they protest vote.
Why they shout at each other in pubs and living rooms about who is right and wrong for the future of the nation.
Why they send angry letters to newspapers.
However, people in this country seem less outspoken when it comes to control on a personal level…
The control over your own destiny.
When it comes to this form of control we seem much more compliant and less willing to “take it back”.
I sometimes wonder why people aren’t more outraged, passionate and outspoken about it… and why more people don’t take action.
Partly, it’s because we’re lulled into a false sense of control through the illusion of choice.
Because ask yourself…
How much real control do you have?
Ok sure, you can paint your bedroom a different colour.
You can choose between fish and chicken for dinner.
You can decide what TV you watch tonight and what time you switch it off.
These tiny, insignificant things are in your control.
They give the illusion of choice, that you can live your life in the way YOU want.
But what about the big stuff?
The stuff that really matters?
For instance, if you have a full-time job, can you choose when you work?
Where you work?
Who you work with? What your role is? How much income you make?
Could you take a few months off to go travelling, renovate the house or look after your children or grandchildren?
Do you have time to write that book, perfect that golf swing, learn that musical instrument?
Or what let’s say you earn a low income… or subsist on a pension or benefits… how much control do you have over where you can go on holiday?
How often you eat out?
The quality of ingredients you cook with?
What hobbies you can pursue?
And what happens if you lose your job?... Lose your benefits?... Lose your mobility?
What control will you have then over your life situation?
By that I mean covering unseen expenses, preventing yourself from falling into debt, losing your home or having to sell your prized possessions.
What happens if a close relative needs care? Or a child needs education or help finding a home?
You can’t just drop everything and address what’s really important.
You can’t simply choose what you want to do and when you do it.
I know that sounds grim, but the truth of it is, most people don’t have much real control of their financial destiny.
They are in hock to their employers, as well as to the decisions made by politicians, banks and lawmakers, and the great economic tides of the global financial system.
And make no mistake, you are low priority when it comes to decisions made by the rich and powerful.
You cannot expect there to be a safety net if you fall ill, lose your income, suffer mental health problems or need to deal with sick relatives.
You cannot expect that the government is suddenly going to give you money and time off to fulfil your life goals, pursue your hobbies and develop new skills.
You cannot just decide to leave your work without having some way of paying the bills and saving for the future.
This lack of financial control affects what you can do in life – where you live, where you travel, how you care for you family, what you do for fun and relaxation.
Yet you don’t hear much about ordinary working people “taking back control” of their own lives.
But we should.
And this is what I want to help you to do.
The only real way you can take back control
At What Really Makes Money, it’s always been my main mission to give you control of your financial destiny. That means finding a way to increase your wealth, as well as giving yourself protection against disasters, shocks and setbacks.
Ultimately, you should be able to decide what kind of life you and your family have, not the global bankers, the politicians, the media influencers and the people who employ you.
Of course, you need a job… you need an income… you need a roof over your head, clothes, food and heating.
So you cannot just leave everything and hit the road to freedom, as romantic as that sounds.
But there is something else you can do, and which is becoming increasingly popular in the UK.
That is to start something on the side, a small, low risk project that earns you a little money at first… but which is scalable, meaning you can grow it into something bigger, month by month, year by year.
It’s known as a ‘side hustle’.
It’s a way you can add a second income stream without giving up your work right away.
This has two effects…
The first and most immediate one is more income that you can use to pay off debts, put into a mortgage or life savings and give you room to breathe at the end of each month instead of panicking about the cash running out.
This gives you much more control over your lifestyle and more of a safety net should events take an unexpected turn.
The second effect takes a little longer to manifest, but has even more significance.
Because once a side hustle begins to scale up, it will begin to rival your main income, even overtake it, giving you the opportunity to leave the rat race altogether and become your own boss.
That means making your own decisions about when you work, how you work, and who you work with.
In other words, truly taking control of your own life.
If you’d like to know more, I’m putting together some more detailed information on side-hustles. So sit tight and wait for more emails about this.
And if there’s anything specific you would like to know about them, please email me and I’ll make sure I seek out that information for you.
This is not a rant about Brexit…
But there’s something I found interesting about the Vote Leave campaign’s rallying cry of “taking back control”.
It’s a compelling idea, isn’t it?
Having control over who decides on the rules and regulations of your life?
No wonder it took such a hold on the public imagination, and why so many people repeat it, over and over, like a mantra.
(As a copywriter, I can admire the skill of Dominic Cummings who dreamed up this psychologically powerful headline.)
I appreciate that many people believe that the ruling powers, whether they’re in London or Brussels or the local town hall… (or for that matter their employer… parents… spouse!) don’t always have their best interests at heart.
So I understand why they rail against the establishment.
Why they protest vote.
Why they shout at each other in pubs and living rooms about who is right and wrong for the future of the nation.
Why they send angry letters to newspapers.
However, people in this country seem less outspoken when it comes to control on a personal level…
The control over your own destiny.
When it comes to this form of control we seem much more compliant and less willing to “take it back”.
I sometimes wonder why people aren’t more outraged, passionate and outspoken about it… and why more people don’t take action.
Partly, it’s because we’re lulled into a false sense of control through the illusion of choice.
Because ask yourself…
How much real control do you have?
Ok sure, you can paint your bedroom a different colour.
You can choose between fish and chicken for dinner.
You can decide what TV you watch tonight and what time you switch it off.
These tiny, insignificant things are in your control.
They give the illusion of choice, that you can live your life in the way YOU want.
But what about the big stuff?
The stuff that really matters?
For instance, if you have a full-time job, can you choose when you work?
Where you work?
Who you work with? What your role is? How much income you make?
Could you take a few months off to go travelling, renovate the house or look after your children or grandchildren?
Do you have time to write that book, perfect that golf swing, learn that musical instrument?
Or what let’s say you earn a low income… or subsist on a pension or benefits… how much control do you have over where you can go on holiday?
How often you eat out?
The quality of ingredients you cook with?
What hobbies you can pursue?
And what happens if you lose your job?... Lose your benefits?... Lose your mobility?
What control will you have then over your life situation?
By that I mean covering unseen expenses, preventing yourself from falling into debt, losing your home or having to sell your prized possessions.
What happens if a close relative needs care? Or a child needs education or help finding a home?
You can’t just drop everything and address what’s really important.
You can’t simply choose what you want to do and when you do it.
I know that sounds grim, but the truth of it is, most people don’t have much real control of their financial destiny.
They are in hock to their employers, as well as to the decisions made by politicians, banks and lawmakers, and the great economic tides of the global financial system.
And make no mistake, you are low priority when it comes to decisions made by the rich and powerful.
You cannot expect there to be a safety net if you fall ill, lose your income, suffer mental health problems or need to deal with sick relatives.
You cannot expect that the government is suddenly going to give you money and time off to fulfil your life goals, pursue your hobbies and develop new skills.
You cannot just decide to leave your work without having some way of paying the bills and saving for the future.
This lack of financial control affects what you can do in life – where you live, where you travel, how you care for you family, what you do for fun and relaxation.
Yet you don’t hear much about ordinary working people “taking back control” of their own lives.
But we should.
And this is what I want to help you to do.
The only real way you can take back control
At What Really Makes Money, it’s always been my main mission to give you control of your financial destiny. That means finding a way to increase your wealth, as well as giving yourself protection against disasters, shocks and setbacks.
Ultimately, you should be able to decide what kind of life you and your family have, not the global bankers, the politicians, the media influencers and the people who employ you.
Of course, you need a job… you need an income… you need a roof over your head, clothes, food and heating.
So you cannot just leave everything and hit the road to freedom, as romantic as that sounds.
But there is something else you can do, and which is becoming increasingly popular in the UK.
That is to start something on the side, a small, low risk project that earns you a little money at first… but which is scalable, meaning you can grow it into something bigger, month by month, year by year.
It’s known as a ‘side hustle’.
It’s a way you can add a second income stream without giving up your work right away.
This has two effects…
The first and most immediate one is more income that you can use to pay off debts, put into a mortgage or life savings and give you room to breathe at the end of each month instead of panicking about the cash running out.
This gives you much more control over your lifestyle and more of a safety net should events take an unexpected turn.
The second effect takes a little longer to manifest, but has even more significance.
Because once a side hustle begins to scale up, it will begin to rival your main income, even overtake it, giving you the opportunity to leave the rat race altogether and become your own boss.
That means making your own decisions about when you work, how you work, and who you work with.
In other words, truly taking control of your own life.
If you’d like to know more, I’m putting together some more detailed information on side-hustles. So sit tight and wait for more emails about this.
And if there’s anything specific you would like to know about them, please email me and I’ll make sure I seek out that information for you.
it.
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