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6 Simple and Practical Digital Marketing Tips

6 Simple and Practical Digital Marketing Tips

1. Content is not about length, it’s about relevance.
Regardless of the type of content produced, whether they are email headers or product descriptions, you should never forget who your customer is. The content must be relevant to the public that receives it, and you should pay attention to the recipient of that content
2. Step 1: Be authentic.
Step 2: Repeat step 1.
If there’s something that many digital gurus have preached in recent years, it is authenticity. This has to do with how effective the content is to make people not only think about the brand, but feel something for it
3. The best content doesn’t come from you.the content doesn’t come from the brand, it comes from the audience. “Users will listen more to customers who use your product. It doesn’t matter if you don’t have huge traffic, you have your social platforms. Make it engaging. People associate your brand through the way others speak about you.”“It doesn’t matter if the comments are bad, address the problem honestly and don’t keep quiet
4. Ignore data at your own risk.
One of the most heard phrases: A/B testing. It consists of testing two different variables and, according to data, deciding which one works best. With the right data you can scale your marketing efforts as profitably as possible, but you have to be prepared to test and try over and over again.
5. Don’t overcomplicate your key message.it’s crucial to focus on one key message at a time in each campaign. “There should be only one, you don’t want to dilute it. Look for ways to amplify it: social, influencer or online marketing. ”Make sure the content is published on a constant basis in all your social channels. Do it in a simple way to make it easy to digest. And keep it relevant, make the content fit well to the public.”
6. Always remember the human touch
it is essential to take advantage of offline events to promote an online action, such as going to the website to buy an article or reading an article in a blog.



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