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Showing posts from January, 2020

Digital marketing

Digital marketing is at the epicentre of every brand’s 2020 digital plan     2019 has come to a close and, with the benefit of reflection, we can see the last 12 months saw many new introductions and positive changes to the digital space for digital marketing agencies and brand marketing teams alike. The launch of social media hit, has been hailed one of the fastest growing platforms in the world thanks to early adopters across the UK, and SEO professionals have been faced with Google’s roll out of mobile-first indexing. Looking ahead, there are new digital trends on the horizon for 2020 bringing change to the industry. SEO specialists will face new challenges thanks to growing new trends such as video UX and both video and voice search being hailed at the forefront of organic search for the coming year. Digital marketing agency, Hit Search, asked eight contributors from a number of different areas of the industry, including agencies, in-house marketers, SEOs and fr...

DIGITAL MARKETING TIPS

4 DIGITAL MARKETING TIPS TO TAKE  YOUR BUSINESS TO THE NEXT LEVEL IN  2020 We've officially entered a new decade, and if you haven't begun thinking about new marketing strategies for your business, now is the time. Artificial intelligence (AI), lower internet costs and greater mobile use are all shaping the digital marketing landscape. I've been both an entrepreneur and a marketer since I was a kid, when I would sell holiday cards for a festival in my home country. Here are a few tips I've learned along the way that can help you boost your digital marketing for the year ahead: 1. Make content for a global audience It seems like common sense to create content based on your business’s and audience's location. However, your audience may be more global than you realize. With more people than ever before having access to the internet and mobile phones, you need to consider creating content for a global market. One way to make content that's appe...

How To Market

How To Market You Website With SEO How to keep web visitors for longer When an entrepreneur sets up a bar, he will not want customers to piss and leave. It is not for that that he has invested his time and money. Although the first step is to call customer service and get them to access our store, what really interests us is that it consumes, the more the better, and if we can make it come back we will often have loyalty to a customer. We want a happy customer. But to get to this point it is not enough to “be”, we will have to work it out. We will do it by keeping our bar clean, with personalized attention, promoting items, etc. We will definitely take care of different aspects that make the king of the mambo feel the client. And we will see the results in the daily box And if in our bar we can track in real-time the behavior of our visitors, we can also measure the actions of our users through Google analytics. Bounce rate However, it is important that you know what this...

Website Strategies

Website Strategies That Will Set Your Business Up for Success When your family and friends go home for the first time that you want to make a good impression on them, right? She tries to give them a snack she likes and everything is stylish and clean. Well, the same should happen with your website. You have a little time to catch the attention of your users before they leave your page. According to the Nielsen Norman Group, users read only 20% of the words on a website. So, if your mess does not have a clear message or a call to action, users will go elsewhere immediately How to improve website design 1.     Add a valuable suggestion The value of the offer to your visitors is what you do and why you do. Put your value offer on the home page of your website, as address if possible. Also, add it to your blog and social networks. You must tell users exactly what they will get if they hire you, buy your product, sign up for your newsletter, or read your blog. ...

Work-Life Balance

Work-Life Balance Many of us have an "always on" attitude toward our businesses. Are you ready for the weekend? We’ve talked about the importance of taking time off, self-care and spending time away from your business doing the things you enjoy. It sounds simple enough, so why is this hard for people? It’s especially difficult for entrepreneurs. Many of us have an “always on” attitude toward our businesses. That passion doesn’t have an off switch and we can also find that our work life is bleeding into our personal life. It’s okay for there to be overlap, but it’s also really important that you get some time to yourself, some time to relax, and some time to do non-work things. That work-life balance is essential to great mental and physical health. The weekends are a great time to do this. Even if you don’t work a traditional 9-5, the weekend is when your kids are home from school. If you have a partner who works a 9-5, this might be when they are home, too. ...