DIGITAL MARKETING TIPS

4 DIGITAL MARKETING TIPS TO TAKE 

YOUR BUSINESS TO THE NEXT LEVEL IN 

2020

We've officially entered a new decade, and if you haven't begun thinking about new marketing strategies for your business, now is the time. Artificial intelligence (AI), lower internet costs and greater mobile use are all shaping the digital marketing landscape.

I've been both an entrepreneur and a marketer since I was a kid, when I would sell holiday cards for a festival in my home country. Here are a few tips I've learned along the way that can help you boost your digital marketing for the year ahead:

1. Make content for a global audience

It seems like common sense to create content based on your business’s and audience's location. However, your audience may be more global than you realize.

With more people than ever before having access to the internet and mobile phones, you need to consider creating content for a global market. One way to make content that's appealing internationally is to use examples of successful businesses from other countries. You can also refer to major events such as football or even global brands that have a presence almost everywhere. People will appreciate stories that are more diverse, and they'll be able to relate to large, global phenomena 

 2. Use videos to support purchasing decisions

People do not follow a simple linear path to purchasing a product online. There are a number of touch points where your audience does research before completing a purchase. They go back and forth looking for helpful information.

They are looking for videos that answer questions about what to buy and when. Product hauls and recommendations by YouTubers also play an important role in a buyer's search for information.

Video content and video marketing can help your brand boost conversions. For instance, you could create how-to videos, product comparisons or product demonstrations. You can also reach out to influencers and YouTubers to help showcase your products.