3 Simple Digital Marketing Strategies to Transform Your Business
A great product isn't enough to create a successful business - what turns a business into an empire requires an excellent product combined with exceptional marketing.
Thanks to the Internet, it's easier now more than ever to get a brand or startup in front of target customers.
With all of the free distribution tools like social media platforms, the playing field is equal now! You don't need significant media connections or large upfront investment to advertise your brand like you would 40 years ago.
Although marketing & communicating with potential customers has never been easier, most businesses still struggle with this. They never seem to get the traction they want online, while some companies see amazing results from online marketing efforts.
What makes a difference is having the right strategy & approach.
The tools to help your business grow are out there, but you need to know how to use them. You need to understand how these platforms work and how to make them work for your business - and if you don't, hire someone who does!
Digital marketing strategy development can be a bit overwhelming due to the abundance of options you have. Sometimes it seems like a new social media platform or revolutionary software pops up every day!
Thanks to the Internet, it's easier now more than ever to get a brand or startup in front of target customers.
With all of the free distribution tools like social media platforms, the playing field is equal now! You don't need significant media connections or large upfront investment to advertise your brand like you would 40 years ago.
Although marketing & communicating with potential customers has never been easier, most businesses still struggle with this. They never seem to get the traction they want online, while some companies see amazing results from online marketing efforts.
What makes a difference is having the right strategy & approach.
The tools to help your business grow are out there, but you need to know how to use them. You need to understand how these platforms work and how to make them work for your business - and if you don't, hire someone who does!
Digital marketing strategy development can be a bit overwhelming due to the abundance of options you have. Sometimes it seems like a new social media platform or revolutionary software pops up every day!
The 3 Strategies That Work Across The Board
Google Ads
Facebook Advertising
Automation In The Sales Process
To help you understand how these strategies work in a real-world setting, I'll walk you through how we applied them for one of our clients, a naturopathic medicine clinic in Arizona.
Digital marketing can also do more for a business than make money - aside from helping to skyrocket sales of this business, we also lowered costs and helped to streamline operations & patient communications.
Like many companies, the clinic also had an inefficient & unorganized sales process, which cost the staff and the business owner extra time & expense.
By introducing automation to the business & its operations, we were able to organize their client communication process, reduce the work-load for the front-office staff, and alleviate pressure on the whole team. As a result, they could focus more on taking care of the patients, and less time on follow-up and scheduling.
So, let's dive into these strategies so you can replicate the same success into your business!
Google Pay Per Click Ads
Placing ads on Google is extremely useful, as you can get in front of users with a high intent to purchase your product/service.
You pay to advertise on certain search-terms & phrases that your target customer enters into Google - this means that you get in front of the people that are already searching for the solution your business provides.
This is the low-hanging fruit, and where you should start. When my agency is onboarding a new client, nine times out of 10, we begin by rolling out campaigns on Google. The prospects you'll find from Google ads are the farthest down the buyers' journey and the closest to making a decision.
These people are already aware of the problem they have and the solution they need.
A big part of marketing is about being in the right place at the right time, and that's exactly what Google can do for you.
The beautiful thing about Google Ads is that you only pay when someone clicks - so your marketing dollars are only being spent towards people that are interested in your service or product.
A few tweaks to your campaigns can make a huge difference, which is why you must know what you are doing before you put your credit card in and start launching ads.
Facebook Pay Per Click Ads
With over 3 billion active users, Facebook is an excellent option for just about any business. Similar to Google, due to the sheer size, you'll be sure that your target market is on Facebook.
Coming from a marketer's perspective Facebook has the most advanced advertising platform & AI, and when you learn the ins and outs of the ads manager, you can make magic happen to your business.
The benefit of Facebook is the hyper-targeting. Great marketing requires substantial targeting. Think about this - you wouldn't be able to sell meat to a vegetarian, no matter how good your meat is. Getting your ads placed in front of the right people is arguably an essential part of any marketing campaign.
With Facebook, you can create your hyper-specific audience and hone in on your ideal customer. Facebook allows you to select parameters of who you want to see your ads. For example, you can choose based on demographics like income, age, gender, location, and psychographics like interests & personality.
Automation In The Sales Process
Facebook & Google are excellent platforms that help to drive traffic & leads for your business or startup, no matter the industry. However, gaining attention is just the first step! Once you have campaigns running & generating leads, now you have to convert those leads into customers! Leads don't grow a business, sales do.
In conclusion, digital marketing can seem a little daunting with all of the different strategies we hear experts preach, and with all of the different platforms, it's hard to know where to even begin. So - keep it simple! For getting traffic, stick to the big two - Google & Facebook. From there, use tools like email marketing, SMS marketing & automated scheduling to help convert the leads into customers!
By automating the marketing and sales process, you free up time to focus on other essential and high-level tasks that your business depends on, such as business development, strategic partnerships & developing your team.
Google Ads
Facebook Advertising
Automation In The Sales Process
To help you understand how these strategies work in a real-world setting, I'll walk you through how we applied them for one of our clients, a naturopathic medicine clinic in Arizona.
Digital marketing can also do more for a business than make money - aside from helping to skyrocket sales of this business, we also lowered costs and helped to streamline operations & patient communications.
Like many companies, the clinic also had an inefficient & unorganized sales process, which cost the staff and the business owner extra time & expense.
By introducing automation to the business & its operations, we were able to organize their client communication process, reduce the work-load for the front-office staff, and alleviate pressure on the whole team. As a result, they could focus more on taking care of the patients, and less time on follow-up and scheduling.
So, let's dive into these strategies so you can replicate the same success into your business!
Google Pay Per Click Ads
Placing ads on Google is extremely useful, as you can get in front of users with a high intent to purchase your product/service.
You pay to advertise on certain search-terms & phrases that your target customer enters into Google - this means that you get in front of the people that are already searching for the solution your business provides.
This is the low-hanging fruit, and where you should start. When my agency is onboarding a new client, nine times out of 10, we begin by rolling out campaigns on Google. The prospects you'll find from Google ads are the farthest down the buyers' journey and the closest to making a decision.
These people are already aware of the problem they have and the solution they need.
A big part of marketing is about being in the right place at the right time, and that's exactly what Google can do for you.
The beautiful thing about Google Ads is that you only pay when someone clicks - so your marketing dollars are only being spent towards people that are interested in your service or product.
A few tweaks to your campaigns can make a huge difference, which is why you must know what you are doing before you put your credit card in and start launching ads.
Facebook Pay Per Click Ads
With over 3 billion active users, Facebook is an excellent option for just about any business. Similar to Google, due to the sheer size, you'll be sure that your target market is on Facebook.
Coming from a marketer's perspective Facebook has the most advanced advertising platform & AI, and when you learn the ins and outs of the ads manager, you can make magic happen to your business.
The benefit of Facebook is the hyper-targeting. Great marketing requires substantial targeting. Think about this - you wouldn't be able to sell meat to a vegetarian, no matter how good your meat is. Getting your ads placed in front of the right people is arguably an essential part of any marketing campaign.
With Facebook, you can create your hyper-specific audience and hone in on your ideal customer. Facebook allows you to select parameters of who you want to see your ads. For example, you can choose based on demographics like income, age, gender, location, and psychographics like interests & personality.
Automation In The Sales Process
Facebook & Google are excellent platforms that help to drive traffic & leads for your business or startup, no matter the industry. However, gaining attention is just the first step! Once you have campaigns running & generating leads, now you have to convert those leads into customers! Leads don't grow a business, sales do.
In conclusion, digital marketing can seem a little daunting with all of the different strategies we hear experts preach, and with all of the different platforms, it's hard to know where to even begin. So - keep it simple! For getting traffic, stick to the big two - Google & Facebook. From there, use tools like email marketing, SMS marketing & automated scheduling to help convert the leads into customers!
By automating the marketing and sales process, you free up time to focus on other essential and high-level tasks that your business depends on, such as business development, strategic partnerships & developing your team.
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