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7 SEO Digital Marketing Trends for 2021

The Dawn of AI

There is no denying that artificial intelligence (AI) is growing at a rapid pace. Today, marketing and sales are prioritizing AI higher than any other department.

Local SEO

Local search engine optimization is important, even if you serve a small local market. If you are not in the top 1 to 6 listings in your area, you need to drive traffic to your site by expressing your expertise in the area. One of the best ways to do that is to get listed in area-specific directories.

The tremendous importance of Google’s mapping feature can’t be overlooked. In addition to basic search results, Google offers Google Maps, in which you can search for a particular location and get directions. Local SEO is important because people are increasingly using Google to find local businesses rather than traditional search.

There are many ways to increase your local SEO; here are some tips:

  1. Optimize your website for mobile devices and voice search.
  2. Find and capitalize on local keywords.
  3. Use online business directories.
  4. Watch local events and develop content around it.
  5. Create or claim your Google My Business

Understand Structured Data

Structure data is turning out to be a crucial element for websites, mostly because Google Search uses structured data to that it finds to understand the content of the page and gather information about the web and the world.

Google offers you a Structured Data Testing Tool to help you familiarize yourself with the concept.

Understanding Structured Data is crucial to help you deliver rich results from your website or landing. Having better results will help you build authority in the eyes of your market’s audience.

Improve User Experience (UX)

The new Google algorithm is incorporating new web vitals related to UX. This shift means that usability impacts your traffic even before prospects arrive at your site.

It also means that providing an attractive UI (user interface) is very important. To improve both UX and UI, you should consider the following:

  • Faster loading times
  • Fonts, high-quality images, and coherent layout
  • User-friendly URLs and sitemap
  • Easy to use dashboards for registered members
  • Persuade users to explore your site
  • Better navigation interface

EAT Concept

Eat stands for experience, authority, and trustworthiness

Sites with good EAT will rank better than sites with poor EAT. To improve your rankings, here are a few things you can do.

  • Get links from domains with high authority.
  • Hire experts to check your content with facts.
  • Get more user-reviews.
  • Get a Wikipedia page.
  • Demonstrate work that showcases your expertise.
  • Keep your content up to date.

Mobile Friendliness

The numbers speak for themselves. And with 3.5 billion smartphone users around the globe, this isn’t going away anytime soon. You can rest assure that one SEO trend for 2021 is to make your website more mobile-friendly.

Here are a few things you can do to improve your site:

  • Use Google Mobile-Friendly test tools.
  • Improve site speed.
  • Make it responsive.
  • Keep your design simple.

Voice Search Optimization

Over a third of the United States has used voice assistance monthly; more than half of cell phone users also use voice search technology.

To take advantage of this opportunity, here are a few things you can do to ensure you are not left behind:

  • Include a FAQ for your products and blogs
  • Optimize for answers and use the structured data guidelines
  • Use conversational language in your content.

Conclusion

As businesses prepare for 2021, they should continue to focus on their SEO strategy. The year of opportunity has arrived, and companies need to reassess their search engine optimization CPCs to ensure they can leverage opportunities to improve their online business. There’s still so much opportunity to expand your online presence. Increasing the odds of gaining search engine rankings in local markets should be a priority for every business.

Aside from local SEO, there are many other trending subjects that should not be ignored. The topics highlighted in this post are an excellent start for your SEO strategy in this coming year.

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Thanks to DIGITAL MARKETING

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