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How to  budget-friendly ways to market your practice during COVID-19

Invest in search advertising

Search advertising (e.g., a Google ad) is a text-based ad that appears at the top of search engine results when a user searches for relevant terms (i.e., internist near me). The service uses a pay-per-click model, and physicians can expect to pay approximately $3 per click for a Google ad

Update the practice website 

 Consider devoting a section of the website to COVID-19-related education

Sign up for a Google Analytics account 

 This free service integrates with most websites and provides physicians with insight into total views, page views and more

Update your Google My Business listing

Google My Business is a free tool that enables physicians to promote their business profile and website on Google search and maps. Physicians must verify their business before they can make changes to their listing.

Use HIPAA-compliant texting

Secure texting complies with federal law restricting release of medical information, enabling practices to text preventive health reminders (e.g., call to schedule your physical or don’t forget to come in for your flu shot), appointment reminders, marketing of new services and other health tips

Offer in-demand services

For example, flu shots and COVID-19 tests aren’t big revenue generators, but they’re ways to introduce physicians to new patients, Gandalf notes. Telemedicine is another example. Patients want this service, and practices that don’t offer it will be largely overlooked

Leverage social media 

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