6 Ways You Can Leverage Consumer Psychology to Drive More Sales
1. You got to have Novelty aspect
People enjoy the unusual. If you have a niche product, you can appeal to the love of novelty that's within each of us
2. The pleasure principle. Happy with their purches.
Pleasure is a natural desire in each of us, and when we feel good about a potential purchase, we are more likely to buy. A customer wants to walk away happy with their new item or the service you've provided, so look for ways to assure them that buying from you will enhance their pleasure. Tell them how this will happen and why and emphasize the feeling that they will get from closing the deal.
3. Human touch. Make the feel comfortable to work with you.
4. Inspire curiosity your customers.
A neat and successful way of keeping your potential customers interested is to hold something back. Don’t tell them everything up front, but rather, create a tale that leads somewhere.
5. The big build-up. Make them feel your product is great.
Think about big consuming brand and how they handle a product launch. You’ll hear about the new product a long time before you see it. They build the anticipation by enhancing how important this product is going to be, what an improvement it is over existing or competing models, and why the consumer needs it. Tell your audience , give them the feeling that what you’re offering will make a big difference to their lives.
6. Social proof. Get testimonial form your customers already bought and use your product.
In the days before the internet, a new shop, service or product would gain momentum not just by traditional advertising, but by satisfied customers passing on their pleasure at this newfound wonder to others.
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