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Types of Videos
Top 7 Main Types of Videos
There are many kinds of videos out there and it’s often hard to identify them. Overall, all such videos can be divided into 3 main categories:
Awareness – such content typically emphasizes entertainment value to attract the maximum number of viewers.
Engagement – such videos usually strive to provoke an emotional reaction from the viewer.
Education – such videos are created to teach people something.
We’ve prepared an overview of the main types that are used for video content marketing. By the way, you can use the examples given below as ideas for your future videos.
1. Vlog
This type deals with recording common, everyday situations. Vloggers spent the entire day filming events around them and then make a video montage.
2. Tutorial/How To
A universal option that can suit nearly everyone. It includes guides, workshops, and instructional videos. For instance, a hardware store can tell how to perform various tasks, use different tools, etc. Meanwhile, culinary workshops are a great choice for food companies
3. Company Culture/Meet The Team Video
Such videos provide immersive content that invites viewers and potential clients to establish a connection with your company.
4. Interview.
Interview videos ordinarily feature one or more individuals responding to questions. Ideally, the person being interviewed is already known to your viewers (an influencer, acclaimed speaker, musician, and so on) or someone they would love listening to and learning more about.
5. Product Review
Nowadays, most people only purchase products after speaking with their friends or referring to online reviews, which is why this type of video content can be highly successful. The viewers trust the information they learn from the video while digesting it in a convenient forma
6. Live Talks/Presentations
Over the last 10 years, TED Talks became increasingly more popular, allowing everyone to find something that interests them. Such a presentation combines the excitement of a live event with the practicality of a webinar, producing engaging, easily shareable content as a result.
7. Animation
If you’re interested in experimenting with a more creative video type, consider working with animations.
Animated footage offers a terrific method for smaller companies to produce videos, as they can be put together on a laptop and you don’t even need to invest in premium software.
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