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Video Literacy

 

5 Ways you can Improve your Video Literacy.

1. Understand Video Formats

There are multiple technical components behind a successful video, including codecs and containers. Brands need to understand how video formats can influence their digital campaigns' success and, by extension, their business goals. Web-video formats have evolved over the years with the advancement of mobile devices, and there are now many options available for a better and more engaging user experience.

2. Improve Video Effectiveness With AI

Conceptually, artificial intelligence (AI) can improve the effectiveness of video. But what does that mean not just for a brand’s website, but also the unique needs of its customers?

3. Pay Attention to User-Generated Content

User-generated content (UGC) is highly relevant in a number of verticals, including ecommerce, media and travel and hospitality. While most UGC encompasses static elements like written user reviews and still images, video is becoming not only more prevalent but also more valuable.

4. Optimize the Video Distribution Process

Even if the bulk of a brand’s video assets are self-created and not user-generated, developers still need to evaluate the process of tagging and sharing these assets in a way that's scalable, especially for a company with a large internal team and plenty of stakeholders.

5. Don’t Forget About the Sharing You Can’t See

Finally, brands must understand that social sharing of content via micro browsers, whether images or videos, has a huge impact on engagement. Micro browsers are previews of web pages inside private message discussions that create the brand’s first impression and play a big role in whether or not the person on the receiving end will click through to buy, read or engage. 

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