Earn More Money with these Web Design Tips.
- 1.Survey your customers: Ask visitors and customers about their satisfaction with your current website. You can do this through on-site or personalized surveys to learn what improvements your visitors would like to see. Consider offering a discount or some other incentive to get more valuable feedback.
- 2.Teach yourself about web design: Read articles, watch lectures, and browse some of your favorite websites to figure out what makes one site stand out over another.
- 3.Get expert insight: While hiring a professional web designer or creative agency can carry a hefty price tag, this approach often presents a good return on investment. If you’re looking to really bring your website to the next level in terms of user experience and revenue generation, an expert eye can do wonders. If you need a boost to your site now rather than later, keep reading to learn our top web design tips that will help your site make more money.
- 4. Prioritize site speed
- It’s happened to all of us: you click on a link and wait for it to load…and keep waiting…and waiting…until you give up and go find a different site that loads more quickly. That means site speed is a crucial part of improving your web design. You can use a free tool like Google’s Page Speed Insights to find improvements. When you enter your URL into the tool, it will generate a list of suggestions that looks like this:
- 5. Use descriptive, keyword-focused headlines Your homepage headline is the first thing that grabs your readers’ attention. It should pull them in right away and let them know they’re in the right place. To do this, your headline content should include two parts: SEO keywords and strong descriptive language. Keywords are your way of letting the reader know your site is relevant to whatever they’ve just typed into Google. They also help search engines understand and rank your website. Descriptive language tells your visitors why they should stay on your site rather than visit a competitor. Usually, the descriptive language highlights your company’s unique selling point.
- WordPress page builder” is the keyword. It’s very likely that users searched for this phrase or some variation. Seeing those words in the headline helps visitors know they’ve found what they’re looking for. Then, “design superpowers” provides an engaging description of what the visitor will find if they use this product. It’s catchy and exciting, leaving users wanting more. It’s important that the descriptive language in your headline and other website content reflects your brand. Address the specific needs and pain points of your target audience at every opportunity.
- For instance, you might consider emphasizing your low prices compared to competitors or providing social proof to demonstrate that you are a trusted player in this niche.
- 6. Leverage visual hierarchy
- Think about some of the most effective website designs you’ve seen. How did the web designers emphasize the most important content? How did you, as the visitor, understand how all the pieces are related to each other? There’s one simple principle: visual hierarchy. With visual hierarchy, web designers use size, color, proximity, and other principles to demonstrate the importance of certain website elements or content.
- 7. Stick to standard layouts. Most internet users have come to expect certain types of layouts on most websites. Asymmetrical elements, mismatched fonts, or other unusual visual elements can cause confusion. It’s in your best interest to give users a layout they expect. Then, you can use content to show them what makes you a better choice than your competitors.
- 8. Make sure your content is mobile-friendly you should consider the mobile version of your website as the primary version. To understand how your site is currently performing on mobile, use Google’s mobile-friendly test tool to generate Page Speed Insights tool discussed above, the mobile-friendly test will identify specific issues that you can fix to improve performance. In general, you can use these web design tips to optimize your website for mobile users:
- 9.Use responsive web design: Responsive design automatically adjusts the scale and resolution of your website depending on the device that accesses it. Thanks to Google’s recommendation, responsive web design is typically part of the standard package with website builders or web design companies.
- 10.Make your mobile website and desktop website identical: Users should have the same experience on your website regardless of whether they access it through laptops, tablets, or smartphones. You’ll need to include exactly the same content on both versions of your site.
- 11.Get rid of pop-ups. Pop-up ads and interstitials are annoying enough on desktop, but they’re a nightmare on mobile devices. Eliminating these features helps reduce your loading time, which keeps users around longer and improves your bounce rate.
- 12. Eliminate tabs and accordion boxes Organizing content behind tabs or accordion boxes can make your site feel neat and clean. Plus, Google recently confirmed that hidden content like this will still be read and indexed by the search engine. Despite these advantages, hidden content carries a huge risk: what if your visitors don’t see it? The key to web design that makes you money is making it as easy as possible for your visitors to see and understand your content. Every time they have to click, you’ll lose a few potential customers.
- 13. Avoid bad stock photos
- We’ve all seen websites with stock photos that are low-quality, irrelevant, or just plain weird. When you rely too heavily on bad stock photos, users may not take your site as seriously. You may seem unprofessional or simply not as experienced as your competitors. To avoid these associations, use custom photos or imagery whenever possible.
- 14. Use simple language and eliminate jargon As you write content for your website, it’s easy to fall into industry jargon. After all, you know the ins and outs of your product or service better than anybody. On the other hand, your website visitors won’t have any idea what you’re talking about. To create the most effective website design, you need to translate your expertise into simple language that your target audience can understand. To do that, you’ll first need to develop a deep understanding of that audience. Then, you can tailor your content to their preferences. Here’s a quick example. A jargon-heavy version of this article’s headline might be something like this:
- 15. Scatter your CTA buttons If you want to make money from your website, you need to ask your users for it. CTA buttons are typically in a contrasting color and use strong action words. Here are a few examples of good, action-oriented CTAs: Buy Now
- Book a Free Demo
- Sign Up
- Get Offer
- Many new web designers make the mistake of sticking one CTA button at the top or bottom of each page. With this approach, you miss out on a lot of opportunities to capture leads and generate more revenue. When a CTA is only at the top of your page, visitors haven’t yet had a chance to decide if they want to make a purchase. They’ll likely scroll past it to learn more, but if they can’t find another CTA, they may leave without making a purchase. Sticking one CTA at the bottom presents the opposite problem. If visitors don’t scroll all the way to the bottom, they won’t see how they can take action.
- Conclusion
- There’s always something you can do to give your website visitors a better experience. At the end of the day, this will help you earn more money from your online presence. Whether you’re an affiliate blogger, an up-and-coming SaaS provider, or an established e-commerce powerhouse, it’s worth taking a look at how you can improve the user experience on your website. With these web design tips, you’ll be off to a great start with providing a better website experience and boosting your bottom line.
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