Skip to main content

Online Marketing

 


The 11 Commandments of Online Marketing


1. Set a clear goal. Don't go and design a website just because everyone else is doing it. Know exactly why you are building a website and design it with that goal in mind. But don't limit yourself: websites can serve a number of things: they can advertise your business, sell products or services, build a customer or prospect base, or much more.


2. Start by experimenting. We are talking about a new means of communication, in which not everything is said. Learn through experience. It is much more important to have a site up and running than to spend months and months planning it.


3. Find ways to save the most. An 800 or toll-free number to take orders from your customers costs about US $ 1 per minute. On the other hand, if your clients communicate with you through the Network, these costs will be totally eliminated and the savings will go directly to your income statement.


4. Set aside a budget to carry out what you have learned . Interactive marketing is still very new; no one knows for sure what will work and what won't. Therefore, you should modify your site (no matter how much you have planned it) based on what you learn during your operation.


5. Design a promotion plan. More than 5,000 new business websites emerge each month around the world. You will be competing for that audience, so you need a promotional plan. A strategy based on the premise of "I'm going to build a site and the customers will come by themselves" will never work.


6. Promote your website everywhere you can. Include your email address and website on all your corporate stationery and product packaging, as well as on your business cards and in any mass advertising you decide to carry out. Consider buying media online so that potential customers come directly to your site from someone else. Use active ads, in which with a click, the navigator will arrive directly at your site.


7. Register your website on all search engines . The Internet has many search engines that send surfers to different sites depending on the information they are looking for.8. Offer a referral service . If you have an extensive line of products for sale, ask your visitors for information about their needs so that you can program your website to recommend a certain product or service. By offering these options and offering your customers just what they are looking for, you are offering an invaluable value-added service.


9. Seek feedback. Ask your visitors if they want to be notified about new products or services or about an offer you plan to launch. It is very easy and not at all expensive to collect the names and email addresses of your visitors who want to receive these notifications via e-mail


10. Include the best of your business. Take a good look at how your best sales rep promotes your product or service. The essence of what he or she says is the basis for building a successful website, as it should contain a lot of information about the benefits of your product or service.


11. Visit your competition. A frequent monitoring of your competitors' websites will help you not only to generate new ideas, but to always think about doing something better and offering more and better tools to help your customers online

Click here to get instant access.

Comments

Post a Comment

Popular posts from this blog

Does Money Make you mean.

  Does Money Make Us Happier? Wellbeing is influenced by many things aside from income. Key points Some studies claim that money is associated with greater happiness. This blog re-analyzes one study with a "plain stats" approach. This analysis suggests money has only a small relationship with happiness. Money is important and necessary to some extent, but other things matter too.  It is often easy to equate money with   happiness   and success. But does  money buy us happiness? One study suggests it might. The author, Matt Killingsworth, claimed the study  Some might take this study as evidence that money does make us happier. But while this study has value, it might be difficult for the average person to interpret: the article is replete with concepts like logarithms, slopes and  z -scores—concepts which many are unfamiliar with. To help us get a better sense of what Killingsworth’s data really says, I want to To understand the data, we first hav...
Post a Comment
Read more

How Can You Transit Your New Career with Online Courses

  How Can You Transit Your New Career with  Online Courses In today’s fast-paced world, many professionals find themselves considering a career change. Whether it’s due to a desire for better job satisfaction, higher income, or the pursuit of a long-held passion, transitioning careers can be daunting. Fortunately, top online courses provide an accessible and effective way to acquire new skills and knowledge necessary for this shift. This article will explore how online courses can support your transition to a new career. What are the important skills you need for this transition? When changing careers, one of the most significant barriers is often the lack of relevant skills or credentials required in your new field. Online courses offer an excellent opportunity to bridge this gap. They allow you to learn at your own pace and focus on specific skills in demand in your desired industry. By investing time in these educational resources, you enhance your employability and increas...
Post a Comment
Read more

How to Build a Strong Online Presence for your online business.

  How to Build a Strong Online Presence That Attracts more customers for Your business. In today’s digital age, having a robust online presence is essential for attracting clients and growing your business. Whether you’re a freelancer, a small business owner, or a professional looking to enhance your career prospects, establishing yourself online can set you apart from the competition. This article will guide you through the steps necessary to build a strong online presence that showcases your skills and draws potential clients to you. Step 1. Define Your Brand Before you dive into creating an online presence, take some time to define your brand. What are your core values? What makes you unique? Consider how you want others to perceive you. A clear brand identity will help guide your decisions regarding content creation and social media engagement. Step 2. Create a Professional Website A professional website is often the cornerstone of an effective online presence. It should includ...
Post a Comment
Read more