Find Out How Well
Your Website Is Doing With Free Web Log Analysis Tools
Nowadays, many web hosting companies offer free tools for analysing web traffic statistics.
Some of these tools are AW Stats and Webalizer. The data produced can be
very useful to help you locate the effective and ineffective areas of
your website.
One of the most important data reported by the stats programs is the number of
unique visitors to your website. With AW Stats and Webalizer, the
data is presented on a daily, weekly and monthly basis. By viewing it you will
be able to measure your website's activities.
However, the data about unique visitors alone is not enough to determine how
well your website is doing. You must also identify the behaviour of your
visitors to measure more accurately the effectiveness of your site. As one of
the most popular web traffic analysis tools, AW Stats allows you
to find out the average visit duration of your site visitors.
If there are too many brief visits, say less than 30s, it is most likely that
there is an underlying problem. Then the challenge is to figure out what that
problem is. It could be that your keywords target the wrong markets or perhaps
it is because your graphics are confusing or intimidating, causing visitors to
exit rapidly.
Another important data is about the most viewed web pages. By analysing
the data you will be able to pin-point areas on your website that need to
be improved. Then you can focus your marketing efforts on these pages. For
instance, you can focus on the improvement of the design of the pages.
The site statistical tools also reveal entry and exit trends on a
particular web page. If you see there is a significant percentage of
visitors exited through pages you must closely examine that page to discern
what the problem is.
Web log analysis tools, such as AW Stats and Webalizer, are also able
to record top key phrases which have been responsible for
driving traffic to your site. This can help you determine the right
keywords for your new web pages. Additionally, the data are also
useful for finding out what your visitors actually want.
Analysing the data about the websites which have succeeded in leading
visitors to your site (Site Referrers) can also be accomplished with the help
of web log analysis software. By viewing the presented data, for
instance, you can trace which article directories are worth your time
submitting your next articles.
There are still other sets of data generated by stats programs such as AW Stats
or Webalizer. AW Stats, for instance, also provides reports about the
Operating Systems and Browsers that are mostly used by your site visitors,
including where they come from. The data about countries is useful to determine
whether you need to translate your website or not.
If you use a multiple domain hosting, the web traffic analysis
tools, such as AW Stats or Webalizer, will provide the statistics of each
of your websites. With these tools you can find out how well each of
your websites has performed. Some reliable hosting providers today also
offer free tools that can help you measure your website's
activities. For instance, the ones that I use also provide information about
the last 300 visitors who came to my site in details.
Once again, web log analysis software, such as Webalizer or AW Stats,
is useful to help you figure out how well or how poorly your site is working
for your visitors. After you have analysed your visitor statistics, just apply
the results to your online business.
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