5 Big SEO & Content Marketing Trends You Need to Know Now

What are the biggest content trends you should start applying to your content marketing strategy? Here are five trends worth knowing.

1. Next-Level Visuals in Content

Visually-forward platforms will continue to be trendy now and in the future.

From entertainment to communication, people are going all-in on the power of dynamic or interactive imagery.

Among the next generation of soon-to-be-adults, visual social media reigns ,this end, visuals in content are only going to get more interesting and appealing to users.

2. Video Content & Visual Storytelling

With the popularity of YouTube, dynamic imagery, and AR, video content and visual storytelling are set to continue their meteoric rise.

A consumer preference for video content is showing up across the board – even inside Instagram Stories.

• the tap-forwards rate (the number of people who tap their screens to advance to the next piece of content in their feed) is about 5.65% higher for images than for videos. That means more people stop and watch video Stories all the way through.
• The tap-forwards rate for images is even higher for brands with larger followings: 5.79% for accounts with 10k – 100k followers, and 6% for accounts with over 100k followers.

• 3. Upping Your E-A-T

• The fact that Google specifically pointed to this resource and singled out E-A-T is a huge hint. We all need to be focused on proving expertise, authority, and trust in our content.
  

• That applies to both websites as entities representing a specific brand or organization, and to individual authors writing content on those websites.

  How do you prove your E-A-T?

  • By earning links or mentions from other authority websites.
  • By providing E-A-T information on your site, including a bio and credentials on your about page and author pages.
  • Linking out to authoritative sources for supporting stats, data, and facts in content.
  • • Updating your site and content regularly with relevant, accurate, current information.

    On top of that, your content must be exceptional. Well-crafted, user-beneficial, purposeful content backed by E-A-T can’t lose. (More on that straight ahead.)

    4. Better, More Purposeful Content Than Ever Before

  • The need for stellar, purposeful content won’t stop — not now, not in the future.

    More and more creators and marketers understand the need for content of the highest quality:

  • • Investment in and use of content creation/workflow technologies increased by 10% over 12 months.
    • 86% of B2Bs outsource content fact, ranking for competitive key terms will only get harder when everyone is bringing their A-game.

      That means we’ll continue to see the following from brands of all sizes:

      • A better understanding of what the target audience needs from search results for a given keyword.
      • Better writing tailored to audiences, with consistency for the brand’s tone and style.
        
      • • Better research, including more current stats and data from reputable sources.
        • More depth and deep exploration of topics.
        • Better visuals, such as branded imagery, infographics, and custom blog images.

        Although it’s going to be harder to rank, more people will be creating better content.

        That means fewer of us will be adding to the crap content garbage heap. I call that a win.

      • 5. Ultra-Targeted, Customer-First Content

      • They understand that trust-building with audiences begins with offering guidance, help, information, or entertainment without a catch.

        This will continue to be a trend because it works.

        How do you find out what your unique audience needs from your content?

        Research.

        Asking questions. Engaging with the community. Discovering who they are.

        Once you know them intimately, you can create content that speaks to the mon a deeper level. In a nutshell, that’s ultra-targeted content.

        It puts the audience first – in some cases, the niche-niche audience. That’s the kind of content Google is prioritizing now, and it’s what we need to focus on for the future.
        

        The Future of Content Is Here

        Content’s future has arrived, and it has never looked so good.

        More marketers than ever are prioritizing quality and the customer’s information needs over sales messages. We’re focused on building trust and authority with authenticity, not sales tricks.On top of that, visual media is going in startlingly new and exciting directions. The possibilities for integration with content are crazy-good.

        Going forward, watch for innovative marketers to push the boundaries of content creation.

        Look for ultra-targeted content, more commitment to a customer-first approach, and overall, better content flooding the scene.

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