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How To Leverage Digital Marketing To Drive Sales On Ecommerce Marketplaces

With a large user base, ecommerce marketplaces offer businesses enhanced sales and visibility

To stand out in an oversaturated market, it becomes crucial for a customer-facing brand to figure out the digital marketing strategy that works for it and its business

Read further to understand how you can leverage digital marketing to increase your startup’s sales and grow your ecommerce business on marketplaces

To stand out from the crowd, brands need to meet consumers where they prefer to shop. It’s essential to build relationships simultaneously with a feasible marketplace strategy as a part of their cross-border marketing.  Though, many brands still struggle to have a successful ecommerce marketplace experience with their products. 

In this scenario, digital marketing strategies help brands sell their products and grow their businesses on ecommerce marketplaces. However, the vertical is vast, containing multiple elements such as advertising, performance marketing, SEO (Search Engine Optimization), and content marketing, among others


Three Ways To Use Digital Marketing

The convenience of online shopping has been a catalyst in the shift from a physical store to online ecommerce marketplace shopping. Here are three crucial digital marketing strategies to grow your brand on ecommerce platforms:


Advertisement Campaign Options 

Usually, there are three types of advertisement options to choose from on ecommerce marketplaces: 


Sponsored Products 

Sponsored product campaigns help customers find your products on ecommerce platforms. It is a kind of advertising that appears in related shopping results and product pages for consumers. 

Sponsored products are CPC (cost per click) advertisements to promote individual products from your product listings on marketplaces. It helps in promoting your products to buyers who are actively searching the related keywords on marketplaces.


Sponsored Brands 

Sponsored brand advertising campaigns help brands get discovered by buyers by showing up as an advertised product on their search results page. 

Another kind of CPC advertisement, it allows brands to manage their budget properly. You can pick this type of digital marketing strategy and it will function as an advertising campaign to drive traffic to your brand store. The consumers will be taken directly to the product page when they click on products or categories mentioned in the ads

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