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How People Make Money on TikTok

 


How People Make Money on TikTok

Key points

  • TikTok creators earn $0.02 to $0.04 for every 1,000 views.
  • TikTokers who make it big do so primarily through partnerships.

  • It’s clear that some people earn money by posting videos to TikTok, but how’s it done, and how much do those lucky few make? 

    While we can’t verify annual incomes, Addison Rae -- who rose to fame by dancing on TikTok -- reportedly earns in the neighborhood of $5 million annually. Sisters Charli and Dixie D’Amelio are not far behind, with incomes estimated to be $4 million and $2.9 million, respectively. Like Addison Rae, the sisters grew a fan base by posting dance videos. 

    So, how do they do it, these new social media stars?

    It's a climb

    When you only have between 15 seconds and three minutes to make a name for yourself, it’s amazing that anyone has managed to become rich and famous. The first goal for many TikTok creators is to join the TikTok Creator Fund. This is the pool of money from which TikTok pays creators. To participate, a creator must: 

    • Be at least 18 years of age
    • Be based in the U.S., U.K., France, Italy, or Germany 
    • Post original videos
    • Have a minimum of 100,000 video views in the last 30 days
    • Have a minimum of 10,000 followers

    To give you a sense of how long the average creator might take to earn money through the TikTok Creator Fund, every 1,000 views makes the creator between $0.02 and $0.04. That means a creator with a video viewed 1 million times can expect an extra $20 to $40 in theThose making millions are doing more. Here are three other ways the big names have become big names:

    1. Snag a corporate partner

    Like all social media, TikTok is about making money, and everyone wants a piece of the action. Businesses want to harness the popularity of a creator to get more eyes on their products. For example, if a creator with millions of followers stops what they’re doing to talk about the new tennis shoes they’re wearing or to extol the virtuesit’s because they’re being paid to do so. 

    That’s not to say that viewers are unaware that it’s an advertisement. TikTok insists that creators enable their branded content toggle when posting paid ads. The toggle adds a disclosure to the post description, making viewers aware that they’re about to see an advert. TikTok will remove such a video if the disclosure is not included. 

    Still, when a creator becomes popular enough, viewers will watch anything they produce, including commercials. And according to Hootsuite, a big-name creator with a large audience can earn up to $80,000 through brand partnerships. 

    2. Advertise their own products

    Let’s say a chef creates a new brand of pots and pans. If that chef has enough regular TikTok followers, they have ready-made customers. By encouraging followers to purchase the line of cookware, they can grow the brand. 

    And sometimes, the merchandise sold is a way for TikTok viewers to tell the world about their favorite creators. They might wear a t-shirt or carry a tote with the face or name of a creator printed on it. It may not be the same thingTikTok creators look for ways to extend their reach through merchandising, and that merchandise can bring in big dollars.

    3. Harnessing the power of a media personality

    Some creators seek to partner with trendy, well-liked media personalities to help raise their visibility. For example, if a TikTok creator builds an audience by sharing fitness videos, they might reach out to a more famous fitness influencer on Instagram. Suppose that person agrees to partner on a video or series of videos. In that case, the TikTok creator may be able to impress the influencer’s followers to become one of their followers as well. 

    Of course, both parties must gain something from the deal. For example, the TikTok creator might pay the influencer or promise to promote their new fitness book in a specified number of videos. Making it big on TikTok takes ingenuity and drive, but creators with both can strike it rich. 

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