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5 Content Marketing Ideas

 


5 Content Marketing Ideas


Content marketing and its close cousin search engine optimization are the “pull” in many promotional plans. Articles, videos, and podcasts draw prospective customers to businesses, engaging them with helpful, informative, or entertaining content.

1. Financial Planning

Financial planning includes topics such as retirement planning, estate planning, insurance, and investing.

2. Holiday Buying Guides

Do you sell beauty products? Why not put together a holiday makeup gift guide? Or, if you have a home decor business, put together a holiday home gift guide featuring items for every room.

Not only will this content benefit your customers as they look for holiday gifts, but it will also serve as a reminder that your company exists with compelling products.

3. Heritage

A western clothing and footwear retailer might create content about the Italian artisans who essentially created the cowboy look. Pio Serratelli, an Italian, started his hat-making business in 1878. Many consider Serratelli as some of the best western hats ever made. Likewise, famous bootmaker Tony Lama, known for the cowboy boot company he started, was also Italian.

4. Famous Birthdays

A mini biography about a celebrity might tie in well with your products. For example, a men’s apparel store could profile actor Zach Galifianakis’ style using press photos. The article could end with product suggestions for a similar look.


5. Internet Day

While that may not sound like much, it’s hard to imagine a world without the internet. Today, the internet has become an essential part of our lives.

For this would-be holiday, find a way to connect the products or services you sell to the emergence of the world wide web.

Click here to learn more.

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