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No. 1 tip for building a 6-figure side hustle

 


Here is No. 1 tip for building a 6-figure side hustle

1. Know your customers and where they are hanging out. Identify the ‘who’ you’re serving.

Before you even begin building a product or service (the “what”), you must understand the audience you’re trying to target (the “who”).

Hungry audiences have a problem that needs solving, and that problem is serious enough that they are willing to pay for a solution.

The easiest people to serve are the ones who are like just you. What growth have you experienced in your life? You could help others overcome a problem and evolve in the same way. Or, what problem do you wish you could solve? You could help yourself and others fill that gap.

Talk to people about what is lacking in their lives. What are their biggest challenges? Get on the street, start a group chat with your friends, or lurk on Reddit and Facebook Groups.

Keep a record of what you discover and pay attention to trends.😊

2. You have to Craft a compelling offer for them.

how to craft a compelling offer:

  • Make a list of the five biggest challenges your audience has.
  • Write out one or two unique points of view you have on those challenges.
  • Ask yourself: What is the transformative solution someone would get after working with you or your product, thanks to your point of view?

Another way to think about this is how you’d quickly brand your offer on social media. Your Instagram bio, for example, gives you only 150 characters to make people care.

Here is a simple formula you can use to create an offer: “I help [X hungry audience] achieve [X outcome] without having to [do X thing people want to avoid].”

A few examples:

  • “I help entrepreneurs earn six-figure income streams without having to work eight hours a day.”
  • “I help apartment owners make the most of their square footage without having to spend thousands on new furniture.”

Remember, what you sell, whether it’s a haircut or an e-book, doesn’t matter nearly as much as the transformation you offer your audience.

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