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Digital marketing trends and how to stay ahead of the curve

 


Digital marketing trends and how to stay ahead of the curve

  1. Identifying untapped audiences for influencer marketing

Influencer marketing is a digital marketing strategy where businesses partner with individuals with a significant social media presence to promote their products and services.

As of 2023, the influencer marketing industry in India is valued at over INR 12 billion. The industry is expected to reach INR 28 billion by 2026 hinting at the ambit of collaborations and scope of widening target audiences with strategic partnerships.

2.The future of AI: Trends and potential opportunities

Artificial intelligence (AI) is the process of developing intelligent computer systems that perform similar functions to that of the human brain.

AI’s projected to have a positive impact on the country’s economy. A report suggests that data and AI could add significantly ($450-500 billion) to India’s GDP by 2025.

3.Visible To Audience With Unique Video Marketing

Video marketing is a potent digital marketing tool for businesses trying to increase their customer base. They are believed to be more effective than any other digital marketing medium. Because videos are easy to consume, appealing, and informative, making them a digital marketing trend to look out for in 2023. 

  1. Engaging storytelling with Long-Form Content

Long-form content can offer the audience in-depth and wide information about a product, brand, or service. Many B2B (business-to-business) and B2C (business-to-consumers) marketers have learned that long-term content can be more effective than short-form content, making it a digital marketing trend to look out for in 2023.  

  1. Advanced SEO coupled with SMM

In this modern age, businesses must ensure that their website and content are discoverable on SERP, providing long-term and short-term traffic returns. While SEO is not new, it’s becoming more ingrained into modern-day marketing strategies.  

Marketers who have invested in an SEO strategy in 2023 and have seen an increase in their web traffic will re-invest in 2024.  

6.Creating a long term impact with branded content

This form of content is rapidly gaining traction in the marketing landscape. Branded content refers to content that does not involve traditional advertising.

Digital marketers must stay ahead of the curve by keeping themselves informed about the latest trends. With consumer behavior shifting rapidly, digital marketing must adapt and anticipate change.

Because we are increasingly moving to the digital world, the customer experience has become an even more important part of business strategy. In conclusion, these are just a few of the digital marketing trends that are set to dominate the scene in 2023. By staying ahead of the curve and adopting these new technologies and strategies, businesses can reach new customers, build brand awareness, and stay ahead of the competition.

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