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How can marketers take advantage of AI ?

 


Customer satisfaction is expected to grow by 25% in 2023 within organizations that use AI. How can marketers take advantage?

The Gist

  • Rapid development. AI in marketing has revolutionized customer understanding, communication and accuracy in targeting.
  • Improved analytics. AI-powered tools enable predictive analysis, better trend identification and optimized campaign strategies.
  • Future potential. The next decade promises further advances, automating tasks and refining customer engagement, while addressing ethical concerns.

Artificial intelligence (AI) in marketing has captivated experts, as they continue to leverage the combination of human creativity and intelligent tech to better learn, understand and engage with the customer at an individual level.

The creation of hyper-personalized online experiences still remains a distant goal, often considered a pipe dream by many marketing teams. However, the momentum at which AI marketing is continually expanding brings new innovative opportunities to the table, enabling marketers to better understand customer behavior and experiences, and provide real-time solutions. While we can agree that AI marketing, and perhaps the broader AI ecosystem is still in its infancy, looking forward into the next decade could provide some promising developments, opportunities and challenges for marketing experts.

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