TikTok has become a 'billion-person focus group' that can make or break your business with one viral video
- Companies are looking at TikTok for cues on what consumers are interested in buying.
- A review can now completely change the trajectory of a business if it goes viral on TikTok.
- One retail exec called the app as "a billion-person focus group," The Wall Street Journal reported.
A viral video on TikTok can make a product fly off of shelves, or leave consumers questioning the quality of a company.
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