What Are The Lead Generation Tools For Digital Marketing In the competitive world of global business where customers are the final arbiters for the success of any business, they need to be drawn to a website using digital marketing tools and other optimization techniques. Let us discuss a few lead generation tools, which have become an integral part of the digital marketing process. Lead generation tools for digital marketing # Google Ads: Formerly Google AdWords, Google Ads has emerged as the principle tool to market a brand, product or services online. When used strategically, the tool can help in generating leads through display ads or online search. Even though the parameters of Google have become a lot stricter than before, when it comes to the landing pages, it gives enough leeway to digital marketers to generate leads. The initial requirement for using Google Ads is to be clear about your business goal. Do you want to use it for app promotion, ...
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