5 Content Marketing Ideas Content marketing and its close cousin search engine optimization are the “pull” in many promotional plans. Articles, videos, and podcasts draw prospective customers to businesses, engaging them with helpful, informative, or entertaining content. 1. Financial Planning Financial planning includes topics such as retirement planning, estate planning, insurance, and investing. 2. Holiday Buying Guides Do you sell beauty products? Why not put together a holiday makeup gift guide? Or, if you have a home decor business, put together a holiday home gift guide featuring items for every room. Not only will this content benefit your customers as they look for holiday gifts, but it will also serve as a reminder that your company exists with compelling products. 3. Heritage A western clothing and footwear retailer might create content about the Italian artisans who essentially created the cowboy look. Pio Serratelli, an Italian, started his hat-making business in 187...
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