5 Ways you can Improve your Video Literacy. 1. Understand Video Formats There are multiple technical components behind a successful video, including codecs and containers. Brands need to understand how video formats can influence their digital campaigns' success and, by extension, their business goals. Web-video formats have evolved over the years with the advancement of mobile devices, and there are now many options available for a better and more engaging user experience. 2. Improve Video Effectiveness With AI Conceptually, artificial intelligence (AI) can improve the effectiveness of video. But what does that mean not just for a brand’s website, but also the unique needs of its customers? 3. Pay Attention to User-Generated Content User-generated content (UGC) is highly relevant in a number of verticals, including ecommerce, media and travel and hospitality. While most UGC encompasses static elements like written user reviews and still images, video is becoming not only mo...
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