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Video Literacy

  5 Ways you can Improve your Video Literacy. 1. Understand Video Formats There are multiple technical components behind a successful video, including codecs and containers. Brands need to understand how video formats can influence their digital campaigns' success and, by extension, their business goals. Web-video formats have evolved over the years with the advancement of mobile devices, and there are now many options available for a better and more engaging user experience. 2. Improve Video Effectiveness With AI Conceptually, artificial intelligence (AI) can improve the effectiveness of video. But what does that mean not just for a brand’s website, but also the unique needs of its customers? 3. Pay Attention to User-Generated Content User-generated content (UGC) is highly relevant in a number of verticals, including ecommerce, media and travel and hospitality. While most UGC encompasses static elements like written user reviews and still images, video is becoming not only mo...

Consumer Psychology

  6 Ways You Can Leverage Consumer Psychology to Drive More Sales 1. You got to have Novelty aspect People enjoy the unusual. If you have a niche product, you can appeal to the love of novelty that's within each of us 2. The pleasure principle. Happy with their purches. Pleasure is a natural desire in each of us, and when we feel good about a potential purchase, we are more likely to buy. A customer wants to walk away happy with their new item or the service you've provided, so look for ways to assure them that buying from you will enhance their pleasure. Tell them how this will happen and why and emphasize the feeling that they will get from closing the deal. 3. Human touch. Make the feel comfortable to work with you. Tell them how it enhanced someone’s life, how it made them happy, and make it clear that someone, somewhere has gained a lot by availing themselves of your services. When we see someone else satisfied and successful, we relate and aspire to that. Push ...

Internet Marketing

  How Internet Marketing Can Help Businesses to Make More Money? In today’s world, everyone is hooked on their phones, computers, and other digital devices. The Internet is not just a means of communication or entertainment anymore. It’s also a money making platform for businesses of every niche and industry. People don’t just scroll through their phones all day to watch cat videos, they are also there to buy things. From Google to social media, internet users are learning about new products and services from every app and on their phones. Web Commerce First and foremost thing about internet marketing is to create an online presence. Having an active website for your business is the easiest way to do that. Your website defines what your business is about and helps your audience understand the idea behind it. You can easily create a killer website using any of the web builder apps and tools available online. But if you want to do it right, it’s better to build a custom website that ...

Earn Extra Income

  What are the Seven Smart Ways To Use Resources You Already Have To Earn Extra Income Whether it’s to meet current financial needs or to pad a nest egg, many people look for ways outside their regular jobs to earn some extra income. However, those with busy careers and personal lives may struggle to find the time to devote to a dedicated side hustle.  While there may be no such thing as truly “passive” income, there are less time-intensive ways everyday people can generate income from skills or resources they already have 1. You can Boost your online presence. Focus on building up your personal brand. If you can have an engaged following on your social media, it can present you with opportunities for companies to pay you for advertising purposes because of your personal brand 2. You can Share your expertise. The rise of “expert network” businesses allows people to parlay their hard-won experience into high-paying, short-term consulting engagements. You can get paid hundreds o...

Cash flow management

  6 Top tips for effective cash flow management. Many businesses struggle to manage cash flow adequately, resulting in many problems such as suppliers wanting payment, landlords demanding rent, tax and rates authorities asking for money, staff needing wages, and more There are two main strategies to improve cash flow, increasing the amount of money coming in and reducing the amount going out. : “Think of cash flow as a set of balancing scales, or a seesaw, the more goes out the more one side sinks, the more comes in the more the other side comes back into balance. Business owners ensuring that the incoming side is always larger will mean they always have enough money to pay overheads and material costs, pay staff, put some money away for future expansion or a rainy day and importantly pay themselves. 1. Know how much you need to break-even “First you need to know how much you need to earn to cover your costs and establish your break-even point (the point at which you are making eno...

Digital Marketing

  What are the 4 Digital Marketing Tips That Can Help During COVID-19 Even though the COVID-19 pandemic began in early 2020, it’s still affecting people well over a year later. Governments worldwide are still enforcing strict rules, people are still struggling to make ends meet, and many businesses are still barely running. Since you’re here, your business is probably not doing so well either. So, how can digital marketing help? Digital marketing tactics can help because they are working for other businesses. People are at home, socially distancing themselves. Therefore, they are satisfying all of their needs and wants using the internet. Now, let’s get into some digital marketing tips that can help your business during the pandemic and possibly even afterward. 1. Rank Higher On SERPs Before getting to the SERPs, you first need to create a website if your business doesn’t already have one. Your business site will, in part, be central to your entire digital marketing campaign. Regar...

Digital Marketing

  Why do you think Small Businesses Need to Embrace Digital Marketing. In the last decade, marketing has shifted in a different sphere. With the rise of technology and social media, we got introduced to a new branch of marketing which is digital marketing. In many ways, digital marketing is no different than traditional marketing. Digital marketing is the use of the Internet to reach consumers. 1. Make a strategy Before even starting with anything.  2. Make a user-friendly website Having a website is a good start. But, it doesn’t mean that you cannot succeed if you don’t have a website. We are not sure what your field is, however, WordPress is free and most of the themes there are free. If you want a more customized website you can hire a web developer, or now with the quarantine going on, it is a very smart idea to hire freelancers. Another way is that you can hire a digital marketing company to do all these for you. But, again, this is something you can do yourself, it just ...