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Showing posts from May, 2021

Digital Marketing

  Six Digital Marketing Services  1.  The Digital Space.  In 2010, only a few smartphones were available, and consumers only needed to open a website or two before making that buying decision. The digital space began to change, and customers evaluate a brand based on its website and how it maximizes its digital marketing efforts. Customers must know your company first before they contact you. 2.  SEO SEO was very different from what it is today. Back then there was no specific rule that Google eliminated keyword stuffing. But now things have changed, and marketing firms must adapt to these changes to help their clients. 3.  Content Marketing content marketing has become so much more. There are videos and podcasts. Nowadays, people are consuming more content on social media. They open more websites and will read emails that would interest them. 4. Social Media Social media is not as relevant in digital marketing as it was ten years ago. Facebook and Twitter ...

Digital Marketing

  10 Hot Digital Marketing Trends? 1. User-generated content User-generated content (UGC) refers to any content created by customers instead of brands. Many brands will share the content on their social media 2. Leveraging social proof Social proof is another form of UGC that proves how happy customers are with your product or content. It builds brand loyalty and improves conversions. It increases your customers’ trust in you when they are making a purchase, and can help you gain many new customers 3. AI chatbots AI chatbots enable smart customer interaction. Businesses can use chatbots to nurture leads, maintain positive customer satisfaction, increase team productivity, and show the company’s commitment to putting customers first. 4. Mobile-first design Mobile-first design is a significant trend due to the high percentage of mobile internet traffic. It’s also a ranking factor for search engines. With a mobile responsive design, you’ll get the benefits of improved website accessib...

Working From Home

  7 Things You Might Soon Miss About Working From Home 1. Wardrobe confidential "Your wardrobe choices are so simple and easy. When you're going back to work, you actually do care about Do these shoes work with this outfit? When you're on Zoom you can wear the same thing every day for a month, and no one would really notice,” says workplace expert Chester Elton, coauthor of  Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done . 2. Work/life blending Becky Melvin, 59, did gig work during the pandemic after she left her job as director of book publicity at a major publisher. She delivered groceries to earn some money while she figured out what was next. And she loved the ability to make her own schedule and blend personal demands with those of her job. A few months ago, she landed a job as senior public relations account manager with PR firm Burdette Ketchum. At first, she worked from home, but she's been back at her com...

Make Money Online

  Top 5 Ways to Make Money Online 1. Test and review websites.  There are a lot of times that you can spend online visiting websites. Some of these you may understand a lot about. Content is constantly shared online, and this includes opinions. You might as well get paid whilst doing so. There are many clients out there who are willing to pay those to review content online. This can be from providing information to sharing your own thoughts. People are willing to listen to reviews as it gives them a clear picture of how reliable the website is. With time, it’s a great way to improve your own writing skills and branch out in multiple genres.   2. Complete tasks for other people.  There are some people out there who are simply too busy to do basic things. You may wish to just hire someone to complete your chores for you. This is another viable option thanks to online communication. Simply post a job or task and pay someone to do it for you. It’s as easy as that. S...

5 best practice to work form home effectivily.

  A few simple changes could make all the difference, especially with your stress levels. The pandemic definitely changed a lot for us. For many, the biggest change was no longer going into the office to work. It was an awkward and challenging change and it may still be giving you issues. If you haven't gone back into the physical office, you might need a refresher on how to operate best in your remote setup. Or perhaps you were just notified that your home office will be your permanent office from here on out. Working from home can be an adjustment and it can be lonely, but there are things you can do to make the experience better for everyone. I have spent time working from home before and it wasn't always easy. However, there are also big benefits to being at home. 1. Set Work Hours The biggest thing is making sure your time at the office remains your time at the office. If normally you work nine to five, then keep those hours while at home. If you routinely took breaks duri...

How to Make Money Online

  How to Make Money Online Using a Blog: 9 Strategies that Work. Passive ways to make money online OK, so these methods aren’t entirely passive, but they don’t require a full-blown e-commerce effort, even one using third-party sellers such as Amazon. These methods to make money online involve changing what you already do on your website, mainly creating valuable content. With relatively little effort, you can use these strategies to make money from your website without an entirely new tactic. Affiliate Marketing When it comes to making money with a blog, many website owners opt to start with affiliate marketing as it’s a great way to make passive income. Affiliate marketing promotes products from other online businesses to visitors to your website using visual advertising, such as banners embedded on your sidebar, the bottom of your posts, or on your pages. Advertising If you want easy, passive, and lucrative income, ads are the way to go. Advertising works by setting aside specifi...

Building Websites

  How To Make Money Building Websites. If you have experience building websites, you have the potential for a great side hustle or even the ability to leave your traditional 9-5 job behind for flexible, enjoyable self-employment. But the biggest question for most people when evaluating how to make money building websites is how to get started. We’ll explain step-by-step how to get started and make a profit with building websites Do you know how Does Making Money with a Website Work? If you have skills in website design can make money because not every business owner has the time or ability to create their own website.  Generally, the cost for building a website is a flat fee that you charge for setting everything up for the customer. Then you hand off the final product for them to manage or you can charge a monthly fee to manage the website moving forward. Alternatively, you could build a website and use it to generate side income. The best way to do that is to set up ads and ...

Social Media

  The COVID19 pandemic has taken the world by storm and threw businesses out of gear. So businesses have to Connect With their Customers through Social Media Regardless of whether people are Corona positive or not, they are taking precautions. They are spending most of their time inside the home. It is the time for businesses to show empathy to people and help out wherever they can and not only to push business. It is an opportunity for your brand to stand out from the crowd. Ensure Your Online Visibility Remember one thing: if your business is not visible online, it will be as good as dead. As more and more people are online these days, you should ensure that you have a robust online presence. There has been a significant increase in search traffic during these days as people have been searching for product updates and new offerings. This is the time to advertise. Ex : Pay-Per-Click (PPC) Advertising With more and more people staying inside their homes and spending time with the ...

Working from Home

  Here are 20ways you can increase your Working from Home Security. 1. Secure Your Home Office The thought of securing a home office doesn’t come to mind readily for home PC security.. 2. Secure Your Home Modem / Router Implementing a secure home office internet connection has exponentially increased within the last year. 3. Don’t Delay Software Updates Software updates are one of the most overlooked security measures for businesses and employees. 4. Watch Out For Phishing Scams The new normal of working from home became a reality during the early months of the pandemic. More and more businesses are helping employees settle into this new normal. However, because most people are working from home doesn’t mean being more relaxed with company assets. 5. Implement A Virtual Private Network (VPN) A virtual private network (VPN) is by far an excellent security protocol to implement for any sized business. 6. Increase Password Complexity Passwords are one of the highest security vuln...

Tips for digital marketers

  3 Important tips for digital marketers. 1. How to capture your audience in the first three seconds? Facebook found that up to 47 percent of the value in a video campaign was delivered in the first three seconds, while up to 74 percent of the value was delivered in the first ten. So, if a video or content can hold your audience’s attention for the first three seconds, you have a higher chance of successfully delivering your message. 2. Make sure your digital message communicates your company’s value proposition? A value proposition is a set of benefits that a customer will derive from service or a product. Digital marketing messages should communicate how a product or service addresses a need or solve a problem. 3. Make sure your content is relevant? Content can help educate your audience, help your brand or company become more visible online, and increase traffic to all other digital channels like website and mobile app. Digital marketers need to adapt to these unprecedented shif...

Types of Videos

  Top 7 Main Types of Videos There are many kinds of videos out there and it’s often hard to identify them. Overall, all such videos can be divided into 3 main categories: Awareness  – such content typically emphasizes entertainment value to attract the maximum number of viewers. Engagement  – such videos usually strive to provoke an emotional reaction from the viewer. Education  – such videos are created to teach people something. We’ve prepared an overview of the main types that are used for video content marketing. By the way, you can use the examples given below as ideas for your future videos. 1. Vlog This type deals with recording common, everyday situations. Vloggers spent the entire day filming events around them and then make a video montage. 2. Tutorial/How To A universal option that can suit nearly everyone. It includes guides, workshops, and instructional videos. For instance, a hardware store can tell how to perform various tasks, use different tools, et...